In 2018, luxury goods in Germany recorded a further increase in value sales as several trends had a positive impact on growth across different categories. Consumers continued to seek material assets at a time of low interest rates and therefore showed a greater interest in higher value products. This supported growth in particular of luxury jewellery, luxury timepieces and luxury writing instruments and stationery. As a result, personal luxury posted a stronger performance compared to the previo...
Euromonitor International's Luxury Goods in Germany report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2023 illustrate how the market is set to change
Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Luxury Cars, Personal Luxury.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Luxury Goods in Germany
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Luxury Goods Continues To Perform Well
Market Increasingly Being Transformed by Younger Generations
Level of Fragmentation Varies Significantly Between Categories
Store-based Channels Facing Growing Competition From Internet Retailing
Luxury Goods Set To Record Further Growth Over the Forecast Period
Market Data
Table 1 Sales of Luxury Goods by Category: Value 2013-2018
Table 2 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 4 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 5 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 7 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Presence of Luxury Foodservice in Germany Expected To Increase
Luxury Foodservice A Reaction To Growing Online Competition
Luxury Foodservice Driven by Trend Towards Experiential Luxury
Competitive Landscape
Emporio Armani Caffè Seeks To Enhance the Brand Experience
Limited Competition in Luxury Foodservice
Category Data
Table 9 Sales in Luxury Foodservice: Value 2013-2018
Table 10 Sales in Luxury Foodservice: % Value Growth 2013-2018
Table 11 NBO Company Shares in Luxury Foodservice: % Value 2013-2017
Table 12 LBN Brand Shares in Luxury Foodservice: % Value 2014-2017
Table 13 Forecast Sales in Luxury Foodservice: Value 2018-2023
Table 14 Forecast Sales in Luxury Foodservice: % Value Growth 2018-2023
Headlines
Prospects
Luxury Hotels Benefiting From Rising Demand From Both Domestic and International Tourists
Rising Importance of Experiential Luxury Supports Growth
Leading Destinations in Germany Increase Their Number of Luxury Hotels
Competitive Landscape
Leading Luxury Hotel Companies Maintain Their Strong Positions
Luxury SpA and Resort Hotels Enjoy Growing Demand
Category Data
Table 15 Sales in Luxury Hotels: Value 2013-2018
Table 16 Sales in Luxury Hotels: % Value Growth 2013-2018
Table 17 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
Table 18 NBO Company Shares in Luxury Hotels: % Value 2013-2017
Table 19 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
Table 20 Forecast Sales in Luxury Hotels: Value 2018-2023
Table 21 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023
Headlines
Prospects
Category Records Solid Growth Despite Challenging Environment for Alcoholic Drinks
Growth Driven by Millennials' Increasing Focus on Premium Products
Luxury Spirits Benefiting From Ongoing Innovation and Premiumisation
Competitive Landscape
Moët Hennessy Maintains Its Leading Position
Start-ups Aim To Benefit From Growing Consumer Interest in Quality
Internet Retailing Expected To Become More Relevant
Category Data
Table 22 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 23 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 25 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 26 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 27 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023
Headlines
Prospects
Luxury Cars Set To Be Affected by Profound Transformation of the Automotive Industry
Electric Cars Becoming More Relevant in the Luxury Segment
Luxury Suvs and Ultra Luxury Cars Record Further Growth
Competitive Landscape
Tesla Continues To Record Strong Growth in Germany
Competition Intensifies in High-end Suvs
Category Data
Table 29 Sales of Luxury Cars: Value 2013-2018
Table 30 Sales of Luxury Cars: % Value Growth 2013-2018
Table 31 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 32 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 33 Forecast Sales of Luxury Cars: Value 2018-2023
Table 34 Forecast Sales of Luxury Cars: % Value Growth 2018-2023
Headlines
Prospects
Growth Driven by An Increasing Consumer Base and Focus on Material Assets
Evolving Perception of Luxury Emphasises Emotional Connection With Brands
New Brands and Channels To Benefit From Shifting Focus Towards Experiences
Competitive Landscape
Strong Position in Designer Apparel and Footwear Gives Hugo Boss the Lead
Louis Vuitton Maintains Its Position As the Second Leading Player
Category Data
Table 35 Sales of Personal Luxury by Category: Value 2013-2018
Table 36 Sales of Personal Luxury by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Personal Luxury: % Value 2013-2017
Table 38 LBN Brand Shares of Personal Luxury: % Value 2014-2017
Table 39 Forecast Sales of Personal Luxury by Category: Value 2018-2023
Table 40 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023
Headlines
Prospects
Younger Germans Increasingly Driving Growth
Designer Footwear Records the Strongest Performance
Stores Focus on A More Exciting Shopping Experience Amidst Rising Online Sales
Competitive Landscape
Hugo Boss Remains the Leading Player in Designer Apparel and Footwear
Kering Benefits From the Strong Popularity of the Gucci and Balenciaga Brands
International Brands Account for the Majority of Value Sales
Category Data
Table 41 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 42 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 44 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 45 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 46 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 47 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023
Headlines
Prospects
Luxury Eyewear Continues To Perform Well
Growing Demand for Higher Value Spectacle Frames
Luxury Sunglasses Benefiting From A Consumer Focus on Fashion Trends
Competitive Landscape
Luxottica Remains the Clear Leader in Luxury Eyewear
Luxottica Expected To Maintain Its Leading Position Over the Forecast Period
Other Players Expected To Increase Their Efforts To Gain Share
Category Data
Table 48 Sales of Luxury Eyewear by Category: Value 2013-2018
Table 49 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Luxury Eyewear: % Value 2013-2017
Table 51 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017
Table 52 Distribution of Luxury Eyewear by Format: % Value 2013-2018
Table 53 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023
Table 54 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023
Headlines
Prospects
Luxury Jewellery Seen As An Investment
Women's Luxury Fine Jewellery Benefits the Most From Current Trends
Internet Retailing Continues To Gain Ground in Luxury Jewellery
Competitive Landscape
Cartier Maintains Its Position As the Leading Player
Wellendorff Continues To Benefit From A More Traditional Approach
International Brands Remain Dominant in Luxury Jewellery
Category Data
Table 55 Sales of Luxury Jewellery by Category: Value 2013-2018
Table 56 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
Table 58 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
Table 59 Distribution of Luxury Jewellery by Format: % Value 2013-2018
Table 60 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
Table 61 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023
Headlines
Prospects
Luxury Leather Goods Set To Remain on A Growth Path
Germans' Increasing Focus on Fashion Supports Luxury Brands
Internet Retailing Rapidly Growing in Significance
Competitive Landscape
Rimowa Remains the Leading Player in Luxury Leather Goods
Louis Vuitton Enjoys Growing Sales Thanks To A Focus on Changing Demands
International Brands Remain Dominant
Category Data
Table 62 Sales of Luxury Leather Goods: Value 2013-2018
Table 63 Sales of Luxury Leather Goods: % Value Growth 2013-2018
Table 64 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
Table 65 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
Table 66 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
Table 67 Forecast Sales of Luxury Leather Goods: Value 2018-2023
Table 68 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023
Headlines
Prospects
Luxury Portable Consumer Electronics Expected To Remain A Niche
Luxury Mobile Phones Benefiting From Trend Towards More Expensive Products
Growth in Luxury Wearables Continues As New Players Enter the Category
Competitive Landscape
Vertu's Bankruptcy Leads To A Re-evaluation of the Luxury Mobile Phones Category
Successful Collaboration Between Porsche Design and Huawei
LVMH Leads Luxury Wearables
Category Data
Table 69 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018
Table 70 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017
Table 72 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017
Table 73 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018
Table 74 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023
Table 75 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth of Luxury Timepieces Continues To Strengthen
Manufacturers Increasingly Focus on the Demands of Millennials
Internet Retailing Continues To Gain Share in Luxury Timepieces
Competitive Landscape
Swiss Manufacturers Continue To Lead the German Market
Rolex Remains the Leading Brand
Relevance of Internet Retailing Reflected in Omega's Online Flash Sale
Category Data
Table 76 Sales of Luxury Timepieces by Category: Value 2013-2018
Table 77 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
Table 78 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
Table 79 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
Table 80 Distribution of Luxury Timepieces by Format: % Value 2013-2018
Table 81 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
Table 82 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023
Headlines
Prospects
Luxury Writing Instruments Continues To Grow Despite the Digital Age
Long Tradition and Prestige of Luxury Fountain Pens Attract Consumer Interest
Leading Players Focus on Modern Boutiques To Attract New Consumers
Competitive Landscape
Richemont Strengthens Its Leading Position
Faber-castell Benefits From Growing Brand Awareness
Other Players Aim To Benefit From Increasing Consumer Interest
Category Data
Table 83 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 84 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 85 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 86 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 87 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 88 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 89 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023
Headlines
Prospects
Stronger Focus on Ingredients and Appearance Supports Growth
Super Premium Skin Care Offers Strong Growth Potential
Niche Players Benefit From Increasing Demand
Competitive Landscape
Leading Players Profit From A Broad Brand Portfolio
Growth of La Prairie Reflects A Consumer Willingness To Trade Up
New Players Continue To Enter A Highly Fragmented Category
Category Data
Table 90 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 91 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 92 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 93 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 94 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 95 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 96 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
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