Hair care was amongst the beauty and personal care categories that saw the most growth in Germany in 2021. In fact, this category proved to be quite resilient throughout the pandemic. With prices evolving at a moderate pace, volume demand was the main driver of growth. The implementation of a vaccination programme and increased social activities throughout 2021 when compared with the previous year boosted the consumption of hair care products. Salon professional hair care and styling agents show...

Euromonitor International's Hair Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Hair Care in Germany
Euromonitor International
September 2022

List Of Contents And Tables

HAIR CARE IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hair care continues to show strong growth in 2021
Drugstores/parapharmacies and beauty specialists regain value share
Local player Henkel maintains its lead in hair care
PROSPECTS AND OPPORTUNITIES
Hair care products to increase in real unit prices over the forecast period
Environmentally-friendly and sustainable products available for consumers
E-commerce channel forecast to see the most growth
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2016-2021
Table 2 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Hair Care: % Value 2017-2021
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 6 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 7 LBN Brand Shares of Colourants: % Value 2018-2021
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 9 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 11 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN GERMANY
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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