The main reason for the expected strong decline in eyewear sales in 2020 is the outbreak of the COVID-19 virus. The global pandemic has been resulting in falling growth due to certain macroeconomic factors occurring mostly as a result of COVID-19 and the measures taken to control its spread, including a fall in GDP growth and decreasing consumer confidence levels. Despite strong industry efforts to generate growth through e-commerce platforms and promotional activities on social media, the sales...
Euromonitor International's Eyewear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Eyewear in Germany Euromonitor International September 2020 List OF CONTENTS AND TABLES EXECUTIVE SUMMARY COVID-19 impact on eyewear COVID-19 country impact Company response Retailing shift What next for eyewear? MARKET DATA Table 1 Sales of Eyewear by Category: Volume 2015-2020 Table 2 Sales of Eyewear by Category: Value 2015-2020 Table 3 Sales of Eyewear by Category: % Volume Growth 2015-2020 Table 4 Sales of Eyewear by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Eyewear: % Value 2015-2019 Table 6 LBN Brand Shares of Eyewear: % Value 2016-2019 Table 7 Distribution of Eyewear by Format: % Value 2015-2020 Table 8 Forecast Sales of Eyewear by Category: Volume 2020-2025 Table 9 Forecast Sales of Eyewear by Category: Value 2020-2025 Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2020-2025 DISCLAIMER GLOBAL MACROECONOMIC ENVIRONMENT GLOBAL INDUSTRY ENVIRONMENT DEFINITIONS SOURCES Summary 1 Research Sources KEY DATA FINDINGS 2020 IMPACT Sales slump in contact lenses in 2020 as a result of the COVID-19 pandemic Daily disposables: from best to worst performer between 2019 and 2020 Alcon Pharma continues to lead, Mister Spex on the rise as it leverages e-commerce RECOVERY AND OPPORTUNITIES Return to positive growth for contact lenses from 2022, but slow recovery expected overall Accelerated shift to e-commerce Retailers' own contact lens lines growing in importance CATEGORY DATA Table 12 Sales of Contact Lenses by Category: Volume 2015-2020 Table 13 Sales of Contact Lenses by Category: Value 2015-2020 Table 14 Sales of Contact Lenses by Category: % Volume Growth 2015-2020 Table 15 Sales of Contact Lenses by Category: % Value Growth 2015-2020 Table 16 Sales of Contact Lens Solutions: Value 2015-2020 Table 17 Sales of Contact Lens Solutions: % Value Growth 2015-2020 Table 18 Sales of Contact Lenses by Type: % Value 2015-2020 Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2015-2020 Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2015-2020 Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2015-2020 Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2015-2020 Table 23 NBO Company Shares of Contact Lenses: % Value 2015-2019 Table 24 LBN Brand Shares of Contact Lenses: % Value 2016-2019 Table 25 Distribution of Contact Lenses by Format: % Value 2015-2020 Table 26 Distribution of Contact Lens Solutions by Format: % Value 2015-2020 Table 27 Forecast Sales of Contact Lenses by Category: Volume 2020-2025 Table 28 Forecast Sales of Contact Lenses by Category: Value 2020-2025 Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2020-2025 Table 31 Forecast Sales of Contact Lens Solutions: Value 2020-2025 Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2020-2025 KEY DATA FINDINGS 2020 IMPACT Mixed impact of COVID-19: sales are falling but some contact lens users return to spectacles Spectacle frames affected by strong price competition while readymade reading glasses shows resilience E-commerce strategy becoming more important for opticians RECOVERY AND OPPORTUNITIES Muted post-COVID-19 recovery for spectacles Competitive e-commerce prices likely to put pressure on value growth Domestic brands lead spectacle lenses, with Fielmann at their head CATEGORY DATA Table 33 Sales of Spectacles by Category: Volume 2015-2020 Table 34 Sales of Spectacles by Category: Value 2015-2020 Table 35 Sales of Spectacles by Category: % Volume Growth 2015-2020 Table 36 Sales of Spectacles by Category: % Value Growth 2015-2020 Table 37 Sales of Spectacle Lenses by Type: % Value 2015-2020 Table 38 NBO Company Shares of Spectacles: % Value 2015-2019 Table 39 LBN Brand Shares of Spectacles: % Value 2016-2019 Table 40 Distribution of Spectacles by Format: % Value 2015-2020 Table 41 Forecast Sales of Spectacles by Category: Volume 2020-2025 Table 42 Forecast Sales of Spectacles by Category: Value 2020-2025 Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2020-2025 Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2020-2025 KEY DATA FINDINGS 2020 IMPACT Sales down due to lost overseas holiday occasions Social media a key driver Luxottica Germany continues to lead sunglasses RECOVERY AND OPPORTUNITIES Sales likely to take some time to fully recover More diverse retail landscape of sunglasses due to its fashion nature Sunglasses with sight correction are becoming increasingly popular CATEGORY DATA Table 45 Sales of Sunglasses: Volume 2015-2020 Table 46 Sales of Sunglasses: Value 2015-2020 Table 47 Sales of Sunglasses: % Volume Growth 2015-2020 Table 48 Sales of Sunglasses: % Value Growth 2015-2020 Table 49 NBO Company Shares of Sunglasses: % Value 2015-2019 Table 50 LBN Brand Shares of Sunglasses: % Value 2016-2019 Table 51 Distribution of Sunglasses by Format: % Value 2015-2020 Table 52 Forecast Sales of Sunglasses: Volume 2020-2025 Table 53 Forecast Sales of Sunglasses: Value 2020-2025 Table 54 Forecast Sales of Sunglasses: % Volume Growth 2020-2025 Table 55 Forecast Sales of Sunglasses: % Value Growth 2020-2025
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