Sales of bath and shower products surged in value terms during 2020, due to skyrocketing demand for products such as hand sanitisers and liquid soap. After the 2020 heights, when triple-digit current value growth was seen, in turn hand sanitisers showed the strongest decline in sales within bath and shower in Germany during 2021. The category suffered a negative rebound after exponential growth in 2020 due to the arrival of the pandemic. Whilst consumption remained at a considerably high level r...
Euromonitor International's Bath and Shower in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Bath and Shower in Germany
Euromonitor International
September 2022
List Of Contents And Tables
BATH AND SHOWER IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth normalises as hand sanitisers starts to lose steam in 2021
Increased product availability amongst online players boosts e-commerce sales
Unilever remains the leader in Germany, despite a difficult couple of years
PROSPECTS AND OPPORTUNITIES
Bath and shower to grow at a slow pace in the coming years
Bath additives will be hit by consumers' changing lifestyles
Grocery retailers to lose share to e-commerce
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2016-2021
Table 2 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 5 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 7 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN GERMANY
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
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