Global market intelligence firm, Netscribes, Inc. released its latest report on the ‘FM Radio Broadcasting Market in India 2014'. With Phase III process gradually coming in full swing, the sector is slated to register exponential growth in near future. FM radio broadcasting in India has so far witnessed operations of 245 private radio stations over and above the public service broadcaster All India Radio (AIR). The Ministry of Information and Broadcasting is trying to speed up the process of Phase III auctions to usher in the delayed FM radio expansion of 839 new stations across 294 cities in the country. In the rural front, penetration and development of community radio stations acts as yet another example of the growth story of this sector.
Netscribes' latest market research report titled FM Radio Broadcasting Market in India 2014 states that three bidders have already been found to be technically qualified and are thereby shortlisted for the e-auctions for Phase III slated to be commenced by the end of November 2014. The sector is prospering towards growth due to factors such as increase in FM penetration, increase in advertising, rise in the usage of mobile phones, increase in political advertising and introduction of new performance tool. New trends witnessed in the sector vary across broadcasting news bulletins from AIR, to the emergence of digital radio and radio making a foray into feature films. Though the government support has been considered to be immense towards the growth of this sector, yet challenges in the form of content differentiation and presence of few channels continue to act as impediments.
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jul 2013 - Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Oct 2013 - Mar 2014)
Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5: Media and Entertainment - Market Overview, Market Size & Growth (Value-Wise, 2013 - 2018e), Revenue (2013)
Slide 6: Evolution of FM Broadcasting in India
Slide 7-8: Radio as a Communicative Medium
Market Overview
Slide 9-10: FM Radio Broadcasting - Market Overview, Market Size & Growth (Value-Wise, 2013 - 2018e), Reach (2013), Private FM Stations Growth (2008 - 2010), Profitability Factor (2011), Share of Radio in Media (2006 - 2013), All India Radio Broadcast Coverage (5th May,2014), Share of Radio in Indian Advertising (2013)
Slide 11: Value Chain Analysis
Slide 12: Revenue Model
Slide 13-14: Eligibility Criteria for License of FM channel
Phase III
Slide 15-20: Phase III - Features and Highlights
Rural Scenario
Slide 21-23: Rural Scenario of FM Radio Broadcasting
Slide 24-25: Community Radio Stations
Drivers & Challenges
Slide 26: Drivers & Challenges - Summary
Slide 27-32: Drivers
Slide 33-34: Challenges
Government Regulations
Slide 35: Summary
Slide 36-38: Key Regulations
Trends
Slide 39: Summary
Slide 40-43: Key Trends
Competitive Landscape
Slide 44: Porter's Five Forces Analysis
Slide 45-49: Competitive Benchmarking
Slide 50-88: Major FM Broadcasting Players
Slide 89-96: Other Regional Players
Strategic Recommendations
Slide 97-99: Strategic Insights
Appendix
Slide 100: Key Ratios Description
Slide 101: Sources of Information
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