Womenswear saw a decline in current value terms in 2020. The mandated closure of shopping malls and retail stores during the first two quarters of the year negatively affected womenswear sales. Consumers were reluctant to leave their homes out of fear of contagion and curfew was in place which further discouraged consumers from going out. Moreover, working from home, there was no need to dress formally and consumers opted for a more casual, comfortable style at home, affecting women's suits sale...
Euromonitor International's Womenswear in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Womenswear in Egypt
Euromonitor International
February 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Home seclusion negatively affects womenswear sales in 2020
Pandemic leads to a sharp increase in online shopping
Womenswear is highly fragmented and competitive, with smaller players gaining share
RECOVERY AND OPPORTUNITIES
Womenswear to see a recovery in 2021 as the economy stabilises
Womenswear growth will be fuelled by reduced prices and expansion of both bricks and mortar and e-commerce sales
At-home collections set to see a rise in demand
CATEGORY DATA
Table 1 Sales of Womenswear by Category: Volume 2015-2020
Table 2 Sales of Womenswear by Category: Value 2015-2020
Table 3 Sales of Womenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Womenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Womenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Womenswear: % Value 2017-2020
Table 7 NBO Company Shares of Women's Nightwear: % Value 2016-2020
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
Table 9 NBO Company Shares of Women's Outerwear: % Value 2016-2020
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
Table 11 NBO Company Shares of Women's Swimwear: % Value 2016-2020
Table 12 LBN Brand Shares of Women's Swimwear: % Value 2017-2020
Table 13 NBO Company Shares of Women's Underwear: % Value 2016-2020
Table 14 LBN Brand Shares of Women's Underwear: % Value 2017-2020
Table 15 Forecast Sales of Womenswear by Category: Volume 2020-2025
Table 16 Forecast Sales of Womenswear by Category: Value 2020-2025
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on apparel and footwear
COVID-19 country impact
Company response
Retailing shift
What next for apparel and footwear?
MARKET DATA
Table 19 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 20 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 25 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
FACE MASKS
Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Middle East and Africa - 2020
DISCLAIMER
SOURCES
Summary 2 Research Sources
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In 2020, womenswear saw a decline in value sales, mainly due to lower demand and the overall economic downturn. Within womenswear, super premium jeans and suits benefited the most from the impact of COVID-19 since large numbers of business and white-collar jobs were lost. In the last few years, the ...
Store-based retailing sales dropped significantly as a result of COVID-19 and changes in the retail environment including temporary store closures and decreased traffic. Even after reopening, retailers continued to face sluggish in-store retail sales as they were operating with reduced hours, limiti...
Sales of womenswear fell sharply in 2020 as the COVID-19 pandemic prompted consumers to focus on essential purchases only, while the least well-off shifted to second-hand apparel. Thus, while women's dresses, shirts and blouses and jumpers proved relatively resilient, more discretionary categories i...
Experiential-retailing is still highly prioritised by category players to continue driving consumers to in-store retailing channels. Emerging brands and companies are increasingly making use of this to attract new companies and grow their businesses. For example, Rather is one such emerging domestic...