Netscribes' latest market research report titled e-Commerce Market in China 2014 captures the current scenario of the e-Commerce market in China. Currently the market is fast evolving and is expected to mature further in the ensuing years. Factors such as large presence of internet users coupled with a continued increase in purchasing power of the Chinese population is primarily pushing the market. Internet has been employed as a source of information, entertainment, communication and business, which has led to the success of the e-commerce market. With increasing prosperity and easy access to the Internet, online retail sales is also expected to surge in the coming years. Now Chinese consumers are capable of downloading contents while on the move with the support of high speed and wireless internet connectivity options. Major proportion of the digital downloads is comprised of online gaming, where the user downloads games for recreational purposes. Thus online gaming accounts for a significant share in the overall pie. Nowadays increasing usage of the social networking websites is also enabling the online advertisers to track the consumer behavior and in turn supporting the e-commerce business. Chinese government has removed various legal restrictions and has formulated new policies to attract foreign investment in its online retail sector.
However, the industry also has to contend with several bottlenecks. Deluge of fake products sold online is hampering the growth of e-commerce market. Despite significant developments in e-commerce market, consumers are still wary of buying goods online. Chinese consumers fear the use of credit cards for online transaction owing to the growing frauds. Thus psychological barrier coupled with increasing frauds also restricts the market growth. Currently Shopping through mobile device has quickly gained acceptance among Chinese digital consumers. Group buying, developing internal logistic system and use of social media are some other major trends observed so far in the market.
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: Current Account Balance (2010 - 2015e), Exchange Rate: Half Yearly (Jan 2014 - May 2014)
Slide 3: Lending Rate: Annual (2010 - 2013), Trade Balance: Annual (2009 - 2012), FDI: Net Inflow (2009-2012)
Slide 4: GDP at Current Prices: Annually(2010 - 2015e), Inflation, Average Consumer Prices (2010 - 2015e)
Introduction
Slide 5: Operation Model of an E-commerce System
Slide 6: Illustration - Transaction Flow within an e-Commerce System
Market Overview
Slide 7: E-Commerce Market - China Overview; GMV of China's E-Commerce Market (2013-2018e); E-Commerce Revenue - Online Retail Share (2013)
Slide 8: Online Retailing overview, Major Online Chinese Retailers, E-Retail's Share of Total Retail Sales (2010, 2011, 2012, 2013, H12014)
Slide 9: Online Advertisement Overview, Major Online Chinese Publisher, Online Ad - Spent: Asia Pacific Region (2013), Online Ad - Spent Share (2013-2017e)
Slide 10: Online Travel Overview, Online Travel Booking Service Users (2010-2013), Category - Wise: Online Travel Booking (2012, 2013), Online Travel - Model
Slide 11: Online Digital Downloads, Online Digital Downloads - Segments, Online Video Users (2009-13)
Slide 12: Online Gaming Overview, Rise in Revenue - Online Gaming (2013-16e), Revenue share (2013), Online Games Segment-Wise Share (2013-16e)
Slide 13: Online Financial Services Overview, Online Financial Services - Segments, Utilization Rate - E-Banking (2012 ,2013), E-Banking Users (2012,2013)
Slide 14: Online Stock Operations, Online Stock Operation Users(2011, 2012), Online Paid Subscription - Model
E-Commerce Technology
Slide 15: E-Commerce Website Design
Slide 16: E-Commerce Website Development Phase
Demand and Supply Perspective
Slide 17: Benefits of E-Commerce
Slide 18: Demand and Supply Perspective (e-Commerce Vendors and Users)
Drivers and Challenges
Slide 19: Drivers and Challenges - Summary
Slide 20-28: Drivers
Slide 29-31: Challenges
Government Initiatives
Slide 32: 12th Five-Year Plan of China (2011-2015)
Slide 33-34: Regulations : Foreign Investment
Slide 35: E-Commerce Tax: China
Trends
Slide 36: Trends - Summary
Slide 37-42: Major Trends in the Market
Mergers and Acquisitions
Slide 43: Mergers & Acquisitions (M&A)/Private Placement - Major Players (2014)
Competitive Landscape
Slide 44: Porter's Five Forces Analysis
Slide 45-49: Competitive Benchmarking (FY 2013)
Slide 50-87: Major Public Players
Slide 88-91: Major Private Players
Strategic Recommendation
Slide 92-96: Strategic Recommendations
Appendix
Slide 97: Key Ratios Description
Slide 98: Sources of Information
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