Overall consumer expenditure in Denmark has been negatively impacted by the COVID-19 outbreak and consequent widespread decline in demand for services, tourism and foodservice throughout the country. Consumer payments were already shifting away from cash before the pandemic, in line with ongoing technological development and rising demand for convenience. However, one of the major consequences of the pandemic has been an acceleration of this migration from cash to card and electronic payments. I...
Euromonitor International's Financial Cards and Payments in Denmark report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Financial Cards and Payments market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
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Financial Cards and Payments in Denmark
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer payments
COVID-19 country impact
Government stimulus packages off-set impact on consumer spending
Leading debit card operators dominate but experiencing growing competition
What next for consumer payments?
MARKET INDICATORS
Table 1 Number of POS Terminals: Units 2015-2020
Table 2 Number of ATMs: Units 2015-2020
Table 3 Value Lost to Fraud 2015-2020
Table 4 Card Expenditure by Location 2020
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2015-2020
Table 6 Domestic versus Foreign Spend 2020
MARKET DATA
Table 7 Financial Cards by Category: Number of Cards in Circulation 2015-2020
Table 8 Financial Cards by Category: Number of Accounts 2015-2020
Table 9 Financial Cards Transactions by Category: Value 2015-2020
Table 10 Financial Cards by Category: Number of Transactions 2015-2020
Table 11 Consumer Payments by Category: Value 2015-2020
Table 12 Consumer Payments by Category: Number of Transactions 2015-2020
Table 13 M-Commerce by Category: Value 2015-2020
Table 14 M-Commerce by Category: % Value Growth 2015-2020
Table 15 Financial Cards: Number of Cards by Issuer 2015-2019
Table 16 Financial Cards: Number of Cards by Operator 2015-2019
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2015-2019
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 20 Forecast Financial Cards by Category: Number of Accounts 2020-2025
Table 21 Forecast Financial Cards Transactions by Category: Value 2020-2025
Table 22 Forecast Financial Cards by Category: Number of Transactions 2020-2025
Table 23 Forecast Consumer Payments by Category: Value 2020-2025
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2020-2025
Table 25 Forecast M-Commerce by Category: Value 2020-2025
Table 26 Forecast M-Commerce by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Shift towards debit cards further boosted by COVID-19 lockdown measures
Younger Danes especially comfortable with card payments
Leading brands experiencing growing competition from new smaller players
RECOVERY AND OPPORTUNITIES
Transition to card payments to continue even after recovery from COVID-19
Smaller players gaining sales share at expense of Dankort national debit card
Consumers increasingly demanding convenience and security
CATEGORY DATA
Table 27 Debit Cards: Number of Cards in Circulation 2015-2020
Table 28 Debit Cards Transactions 2015-2020
Table 29 Debit Cards in Circulation: % Growth 2015-2020
Table 30 Debit Cards Transactions: % Growth 2015-2020
Table 31 Debit Cards: Number of Cards by Issuer 2015-2019
Table 32 Debit Cards: Number of Cards by Operator 2015-2019
Table 33 Debit Cards Payment Transaction Value by Issuer 2015-2019
Table 34 Debit Cards Payment Transaction Value by Operator 2015-2019
Table 35 Forecast Debit Cards: Number of Cards in Circulation 2020-2025
Table 36 Forecast Debit Cards Transactions 2020-2025
Table 37 Forecast Debit Cards in Circulation: % Growth 2020-2025
Table 38 Forecast Debit Cards Transactions: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Massive rise in e-commerce fuels credit card transactions throughout Denmark
Growing popularity of mobile e-commerce represents threat to growth
Leading credit card brands continue to lose sales share to smaller issuers
RECOVERY AND OPPORTUNITIES
Leading brands invest in raising awareness of benefits of credit cards
Competition fuels interest in cobranding and Fintech partnerships
Focus on offering rewards and benefits in order to attract consumers
CATEGORY DATA
Table 39 Credit Cards: Number of Cards in Circulation 2015-2020
Table 40 Credit Cards Transactions 2015-2020
Table 41 Credit Cards in Circulation: % Growth 2015-2020
Table 42 Credit Cards Transactions: % Growth 2015-2020
Table 43 Commercial Credit Cards: Number of Cards in Circulation 2015-2020
Table 44 Commercial Credit Cards Transactions 2015-2020
Table 45 Commercial Credit Cards in Circulation: % Growth 2015-2020
Table 46 Commercial Credit Cards Transactions: % Growth 2015-2020
Table 47 Personal Credit Cards: Number of Cards in Circulation 2015-2020
Table 48 Personal Credit Cards Transactions 2015-2020
Table 49 Personal Credit Cards in Circulation: % Growth 2015-2020
Table 50 Personal Credit Cards Transactions: % Growth 2015-2020
Table 51 Credit Cards: Number of Cards by Issuer 2015-2019
Table 52 Credit Cards: Number of Cards by Operator 2015-2019
Table 53 Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 54 Credit Cards Payment Transaction Value by Operator 2015-2019
Table 55 Commercial Credit Cards: Number of Cards by Issuer 2015-2019
Table 56 Commercial Credit Cards: Number of Cards by Operator 2015-2019
Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2015-2019
Table 59 Personal Credit Cards: Number of Cards by Issuer 2015-2019
Table 60 Personal Credit Cards: Number of Cards by Operator 2015-2019
Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 62 Personal Credit Cards Payment Transaction Value by Operator 2015-2019
Table 63 Forecast Credit Cards: Number of Cards in Circulation 2020-2025
Table 64 Forecast Credit Cards Transactions 2020-2025
Table 65 Forecast Credit Cards in Circulation: % Growth 2020-2025
Table 66 Forecast Credit Cards Transactions: % Growth 2020-2025
Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 68 Forecast Commercial Credit Cards Transactions 2020-2025
Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2020-2025
Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 72 Forecast Personal Credit Cards Transactions 2020-2025
Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025
Table 74 Forecast Personal Credit Cards Transactions: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Major reduction in travel due to COVID-19 negatively impacts pre-paid card usage
Closed-loop card transactions supported by widespread use for transport
Rejsekort remains highly popular among convenience seeking consumers
RECOVERY AND OPPORTUNITIES
Widespread use of national travel card ensures positive outlook
Growing concerns over possibility of fraud with pre-paid cards
Innovation and first-mover advantage key to success with open loop pre-paid cards
CATEGORY DATA
Table 75 Pre-paid Cards: Number of Cards in Circulation 2015-2020
Table 76 Pre-paid Cards Transactions 2015-2020
Table 77 Pre-paid Cards in Circulation: % Growth 2015-2020
Table 78 Pre-paid Cards Transactions: % Growth 2015-2020
Table 79 Closed Loop Pre-paid Cards Transactions 2015-2020
Table 80 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 81 Open Loop Pre-paid Cards Transactions 2015-2020
Table 82 Open Loop Pre-paid Cards Transactions: % Growth 2016-2019
Table 83 Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 84 Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 85 Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 86 Pre-paid Cards Transaction Value by Operator 2015-2019
Table 87 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 88 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 89 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 90 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 91 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 92 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 93 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 94 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 95 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 96 Forecast Pre-paid Cards Transactions 2020-2025
Table 97 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025
Table 98 Forecast Pre-paid Cards Transactions: % Growth 2020-2025
Table 99 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025
Table 100 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 101 Forecast Open Loop Pre-paid Cards Transactions 2020-2025
Table 102 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 restrictions limit usage of store cards throughout Denmark
Growing competition from more convenient digital payment formats
Forbrugsforeningen leverages card versatility to maintain leading position
RECOVERY AND OPPORTUNITIES
Increasing competition and changing consumer preferences to limit growth
More positive outlook for store cards associated with petrol stations
Focus on more enticing rewards and bonuses in order to attract consumers
CATEGORY DATA
Table 103 Store Cards: Number of Cards in Circulation 2015-2020
Table 104 Store Cards Transactions 2015-2020
Table 105 Store Cards in Circulation: % Growth 2015-2020
Table 106 Store Cards Transactions: % Growth 2015-2020
Table 107 Store Cards: Number of Cards by Issuer 2015-2019
Table 108 Store Cards: Payment Transaction Value by Issuer 2015-2019
Table 109 Forecast Store Cards: Number of Cards in Circulation 2020-2025
Table 110 Forecast Store Cards Transactions 2020-2025
Table 111 Forecast Store Cards in Circulation: % Growth 2020-2025
Table 112 Forecast Store Cards Transactions: % Growth 2020-2025
2020 IMPACT
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