Daily Fantasy Sports Market Size and Share Analysis - Growth Trends and Forecasts (2025-2032)

Market Size and Trends

The Daily Fantasy Sports Market is estimated to be valued at USD 12.8 billion in 2025 and is expected to reach USD 28.3 billion by 2032, growing at a compound annual growth rate (CAGR) of 11.8% from 2024 to 2031. This growth reflects increasing consumer engagement and expanding adoption of fantasy sports platforms worldwide, driven by rising internet penetration and smartphone usage. The market is poised for robust expansion as new user segments continue to participate in daily fantasy sports activities.

Market trends indicate a significant shift towards mobile-based gaming experiences, with platforms enhancing user interfaces and offering personalized content to retain players. Integration of advanced technologies such as AI and machine learning is enabling better match predictions and interactive gameplay, thereby attracting a broader audience. Additionally, strategic partnerships with sports leagues and media companies are fueling market growth by increasing visibility and credibility of daily fantasy sports, while regulatory developments continue to shape the competitive landscape.

Segmental Analysis:

By Game Format: Classic Contests Lead Market Share Driven by Familiarity and Engagement

In terms of By Game Format, Classic Contests contribute the highest share of the Daily Fantasy Sports market owing to their widespread popularity and user-friendly mechanics. Classic Contests allow participants to assemble teams within a predetermined salary cap, selecting players who they believe will perform the best in upcoming matchups. This format appeals broadly because it balances strategy with accessibility, encouraging both seasoned players and newcomers to participate without feeling overwhelmed. The structure closely mirrors traditional fantasy sports experiences, fostering familiarity that helps retain users and stimulate engagement. Furthermore, Classic Contests offer a range of entry fees and prize pools, accommodating casual players while also attracting competitive participants seeking significant rewards. The format’s inherent transparency and straightforward point system simplify player evaluation, which boosts user confidence and satisfaction. Additionally, regular updates and the integration of real-time data enhance the interactive experience, reinforcing active participation. The collaborative nature of these contests, where multiple players compete simultaneously, also generates a social and competitive environment that further propels interest and repeat play. This enduring appeal ensures Classic Contests maintain dominance in game format segmentation.

By Platform: Desktop Dominates Due to Superior User Experience and Functionality

By Platform, the Desktop segment holds the highest market share within the Daily Fantasy Sports space, predominantly because it offers a superior user experience in terms of interface complexity and functionality. Desktop platforms provide users with expansive screen space and advanced navigation tools, facilitating detailed analysis and easier team management. For many players, especially those heavily engaged in strategy and data research, desktops allow for simultaneous access to stats, player news, and live updates—features less seamlessly integrated on smaller screens like mobiles or tablets. The ability to use multiple browser tabs and external software complements the depth of play that serious enthusiasts seek. Furthermore, desktops support faster, more stable internet connections, crucial during high-stakes contests and live drafts where timing is pivotal. Although mobile platforms have grown rapidly due to convenience and portability, many users still prefer desktop environments for extended play sessions or when participating in larger, more complex tournaments. In addition, the desktop interface often incorporates robust customization options, including advanced filters and algorithmic tools, which enhance strategic decision-making. The dominance of the desktop platform is also supported by longer user sessions and higher retention rates among dedicated players who value precision and comprehensive access over on-the-go convenience.

By User Type: Casual Players Drive Market Growth Through Accessibility and Broad Appeal

In terms of By User Type, Casual Players hold the largest share of the Daily Fantasy Sports market, primarily because of the segment’s broad accessibility and appeal. This group encompasses individuals who participate mainly for entertainment and social interaction rather than professional-level competition or earnings. Casual Players are attracted by the low barriers to entry, user-friendly interfaces, and the opportunity to engage in sports fantasy without deep investment of time or resources. The casual segment benefits greatly from platforms offering flexible entry fees, allowing users to participate in lower-stakes contests that suit varying budgets. Additionally, the rise of mobile and desktop platforms with intuitive design has simplified access for non-expert users. Features such as pre-built lineups, tips, and tutorials are specifically tailored to help casual players feel confident and enjoy the experience without requiring extensive knowledge of statistics or sports analytics. The social and competitive aspects—such as playing with friends or joining public leagues—enhance the enjoyment factor, making it a favored leisure activity. Moreover, tournament formats and regular contests provide numerous opportunities for casual users to engage frequently, fostering habitual participation. This segment’s size and enthusiasm ensure ongoing vitality and expansion of the daily fantasy sports ecosystem.

Regional Insights:

Dominating Region: North America

In North America, the dominance in the Daily Fantasy Sports (DFS) market is driven by a mature ecosystem comprising a combination of favorable regulatory frameworks, high consumer engagement, and robust digital infrastructure. The region benefits from progressive state-level regulations that have legalized and structured DFS operations, creating a reliable environment for operators and players alike. Key players such as FanDuel (owned by Flutter Entertainment), DraftKings, and Yahoo Sports have established strong brand presence and extensive user bases through aggressive marketing, partnership with major sports leagues, and continuous innovation in product offerings. Additionally, the integration of DFS into prominent sports broadcasting and media channels further solidifies North America’s commanding position. The presence of major professional sports leagues such as the NFL, NBA, and MLB fuels engagement, making the DFS market more attractive and competitive.

Fastest-Growing Region: Asia Pacific

Meanwhile, the Asia Pacific exhibits the fastest growth in the DFS market, primarily propelled by increasing smartphone penetration, expanding internet access, and rising disposable incomes. Rapid digital adoption and a burgeoning young population have created fertile ground for new DFS entrants and existing operators to expand their footprint. Despite diverse regulations across countries in the region, governments in markets like India and the Philippines have gradually opened up opportunities, either explicitly or through regulatory gray areas that operators navigate with partnership models and localized offerings. Prominent companies such as Dream11 (a major Indian DFS platform), MPL (Mobile Premier League), and Sportito have rapidly scaled up, leveraging aggressive promotional strategies and aligning their games with hugely popular local sports and cricket. The emergence of local payment systems and e-wallets also aids DFS accessibility, enriching the market ecosystem and supporting exponential user acquisition.

Daily Fantasy Sports Market Outlook for Key Countries

United States

The United States' market is deeply integrated with professional sports culture, bolstered by a sophisticated regulatory environment that varies by state but largely supports DFS activities. Major industry players like DraftKings and FanDuel dominate, investing heavily in technology, user experience, and partnerships with major sports leagues and media outlets. Their innovation in mobile platforms and live DFS contests keeps users engaged, while strategic acquisitions strengthen their market share and competitive edge.

India

India’s DFS market is vibrant and rapidly evolving, spurred by massive cricket viewership and an exploding mobile user base. Dream11 stands out as a pioneer and market leader, capitalizing on cricket’s popularity by providing a user-friendly platform with localized content. Other key players like MPL leverage esports and multiple sports offerings to capture diverse segments. Despite regulatory challenges in certain states, the market thrives on a mix of promotional campaigns and partnerships with cricket franchises, creating a dynamic environment for growth.

United Kingdom

The United Kingdom presents a regulated and mature DFS market supported by strong consumer protection laws and clear licensing frameworks. Companies like Sky Betting & Gaming and Betfred have introduced DFS products that complement traditional sports betting, appealing to a broad spectrum of users. The established sports betting culture and partnerships with prominent sports organizations contribute to sustained market enthusiasm and innovation, particularly in football (soccer) and rugby-focused contests.

Australia

Australia’s DFS market benefits from a unified regulatory stance that permits fantasy sports as a game of skill, attracting key operators such as DraftKings and local contender PlayUp. The country’s passionate sports fan base, particularly for AFL, cricket, and rugby, provides a loyal user base. Operators focus on tailored contests and integration with local sports seasons, enhancing engagement. Additionally, Australia’s developed payment infrastructure and high internet penetration support seamless user experiences.

Canada

Canada’s DFS market is growing steadily with increasing interest from operators and expanding regulatory developments, especially after legalization moves in some provinces. FanDuel and DraftKings have launched localized operations, bringing innovative DFS formats aligned with Canada’s hockey and football interests. Collaborations with Canadian sports franchises and media companies play a critical role in brand building and market penetration, as operators tailor offerings to regional preferences and regulatory requirements.

Market Report Scope

Market Segmentation

Game Format Insights (Revenue, USD, 2020 - 2032)

• Classic Contests
• Head-to-Head
• Leagues
• Tournaments
• Others

Platform Insights (Revenue, USD, 2020 - 2032)

• Desktop
• Mobile
• Tablet
• Others

User Type Insights (Revenue, USD, 2020 - 2032)

• Casual Players
• Professional Players
• Others

Regional Insights (Revenue, USD, 2020 - 2032)

• North America
• U.S.
• Canada
• Latin America
• Brazil
• Argentina
• Mexico
• Rest of Latin America
• Europe
• Germany
• U.K.
• Spain
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• ASEAN
• Rest of Asia Pacific
• Middle East
• GCC Countries
• Israel
• Rest of Middle East
• Africa
• South Africa
• North Africa
• Central Africa

Key Players Insights

• DraftKings Inc.
• FanDuel Group
• Monkey Knife Fight
• Yahoo Fantasy Sports
• FanFight
• Dream11
• BetMGM
• Sports Interaction
• FantasyDraft
• Zuluville Gaming
• Sky Betting & Gaming
• PointsBet
• PlayUp
• RotoQL
• SuperDraft
• Thumbs Up Ventures