Summary
Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or commercial locations. It is a mass-market medium used to broadcast messages for branding and to support campaigns. Outdoor advertising expenses are split between traditional modes of physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such as smart billboards. Outdoor advertising formats are classified into four categories: billboards, street furniture, transit advertising, and alternative media.
HeyReport estimates that the Outdoor Advertising market size will grow from xxx Million USD in 2020 to xxxx Million USD by 2025, and with a CAGR of xx%. The base year considered for this report is 2019, and the market forecast is projected from 2021 to 2025.
In this report, HeyReport discusses the Global & USA industrial policies, economic environment, and the impact of covid-19 on the Outdoor Advertisingindustry and its cost structure. Besides, this report covers the basic market dynamics, market size and companies competition data. In addition, the report also conducts basic market research on major product type, market end-use and regional trade.
Market Segment as follows:
Product Type Segmentation Includes
Billboards
Street Furniture
Transit Displays
Others
Application Segmentation Includes
Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others
Companies Includes
Clear Channel Outdoor Holdings, Inc.
JCDecaux
Lamar Advertising Company
Outfront Media Inc.
Str er
Adam Outdoor Advertising
Bell media
Captive Network
CBS Outdoor
CEMUSA
EPAMEDIA
Fairway Outdoor Advertising
Focus Media holding limited
Affichage Holding
News outdoor
Air Media
The main contents of the report including:
Section 1:
Product definition, type and application, Global & USA market overview;
Section 2:
Global & USA Market competition by company;
Section 3:
Global & USA sales revenue, volume and price by type;
Section 4:
Global & USA sales revenue, volume and price by application;
Section 5:
USA export and import;
Section 6:
Company information, business overview, sales data and product specifications;
Section 7:
Industry chain and raw materials;
Section 8:
Industrial policies & economic environment
Section 9:
Conclusion.
For any other requirements, please feel free to contact HeyReport for customized contents.
Table of Contents
1 Market Overview
1.1 Market Segment Overview
1.1.1 Product Definition
1.1.2 Market by Type
1.1.2.1 Billboards
1.1.2.2 Street Furniture
1.1.2.3 Transit Displays
1.1.2.4 Others
1.1.3 Market by Application
1.1.3.1 Food & Beverage Industry
1.1.3.2 Vehicles Industry
1.1.3.3 Health and Medical Industry
1.1.3.4 Commercial and Personal Services
1.1.3.5 Consumer Goods
1.1.3.6 Others
1.2 Global & USA Market Size & Forecast
1.2.1 Global Market (2015-2020 & 2021-2026)
1.2.2 USA Market (2015-2020 & 2021-2026)
2 Global & USA Market by Company
2.1 Global Sales by Company
2.2 USA Sales by Company
3 Global & USA Market by Type
3.1 Global Sales by Product Type
3.2 USA Sales by Product Type
4 Global & USA Market by Application
4.1 Global Sales by Application
4.2 USA Sales by Application
5 USA Trade
5.1 Export Overview
5.2 Import Overview
6 Key Companies List
6.1 Clear Channel Outdoor Holdings, Inc.
6.1.1 Company Information
6.1.2 Product Specifications
6.1.3 Business Data (2015-2020) ( Sales Revenue, Cost and Margin)
6.2 JCDecaux
6.2.1 Company Information
6.2.2 Product Specifications
6.2.3 Business Data (2015-2020) (Capacity, Sales Revenue, Volume, Price, Cost and Margin)
6.3 Lamar Advertising Company
6.3.1 Company Information
6.3.2 Product Specifications
6.3.3 Business Data (2015-2020) (Capacity, Sales Revenue, Volume, Price, Cost and Margin)
6.4 Outfront Media Inc.
6.4.1 Company Information
6.4.2 Product Specifications
6.4.3 Business Data (2015-2020) (Capacity, Sales Revenue, Volume, Price, Cost and Margin)
6.5 Str er
6.5.1 Company Information
6.5.2 Product Specifications
6.5.3 Business Data (2015-2020) (Capacity, Sales Revenue, Volume, Price, Cost and Margin)
6.6 Adam Outdoor Advertising
6.6.1 Company Information
6.6.2 Product Specifications
6.6.3 Business Data (2015-2020) (Capacity, Sales Revenue, Volume, Price, Cost and Margin)
6.7 Bell media
6.7.1 Company Information
6.7.2 Product Specifications
6.7.3 Business Data (2015-2020) (Capacity, Sales Revenue, Volume, Price, Cost and Margin)
6.8 Captive Network
6.8.1 Company Information
6.8.2 Product Specifications
6.8.3 Business Data (2015-2020) (Capacity, Sales Revenue, Volume, Price, Cost and Margin)
6.9 CBS Outdoor
6.9.1 Company Information
6.9.2 Product Specifications
6.9.3 Business Data (2015-2020) (Capacity, Sales Revenue, Volume, Price, Cost and Margin)
6.10 CEMUSA
6.10.1 Company Information
6.10.2 Product Specifications
6.10.3 Business Data (2015-2020) (Capacity, Sales Revenue, Volume, Price, Cost and Margin)
6.11 EPAMEDIA
6.11.1 Company Information
6.11.2 Product Specifications
6.11.3 Business Data (2015-2020) (Capacity, Sales Revenue, Volume, Price, Cost and Margin)
6.12 Fairway Outdoor Advertising
6.12.1 Company Information
6.12.2 Product Specifications
6.12.3 Business Data (2015-2020) ( Sales Revenue, Cost and Margin)
6.13 Focus Media holding limited
6.13.1 Company Information
6.13.2 Product Specifications
6.13.3 Business Data (2015-2020) (Capacity, Sales Revenue, Volume, Price, Cost and Margin)
6.14 Affichage Holding
6.14.1 Company Information
6.14.2 Product Specifications
6.14.3 Business Data (2015-2020) ( Sales Revenue, Cost and Margin)
6.15 News outdoor
6.15.1 Company Information
6.15.2 Product Specifications
6.15.3 Business Data (2015-2020) ( Sales Revenue, Cost and Margin)
6.16 Air Media
6.16.1 Company Information
6.16.2 Product Specifications
6.16.3 Business Data (2015-2020) ( Sales Revenue, Cost and Margin)
7 Industry Upstream
7.1 Industry Chain
7.2 Upstream Overview
8 Policies & Market Environment
8.1 Policies
8.1.1 Major Regions Policies
8.1.2 Policies in USA
8.2 Market Environment
8.2.1 Porter's Five Forces
8.2.2 Impact of COVID-19
9 Research Conclusion
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