In 2019 the performance of wine continued to be influenced by the tax hike that occurred in 2017. The increase led to a reduction in the offer, mainly in premium segments. This caused consumers to switch to cheaper brands when making off-trade purchases. Meanwhile, in the on-trade channel, restaurants adjusted their wine menus by limiting the offer and reducing prices.
Euromonitor International's Wine in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Wine in Colombia
Euromonitor International
September 2020
List OF CONTENTS AND TABLES
HEADLINES
PRE-COVID-19 PERFORMANCE
Earlier tax increases continue to affect wine performance in 2019
Sparkling wine benefits from increased consumption occasions, discounters challenge other retailers with direct imports
Enalia maintains lead with Carinoso, Gato Negro brand makes gains
2020 AND BEYOND
COVID-19 impact
Affected products within wine
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2014-2019
Table 2 Sales of Wine by Category: Total Value 2014-2019
Table 3 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 4 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
Table 16 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 17 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 18 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019
Table 28 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 29 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Beer sees significant growth continue in 2019, takes hikes boost volume sales as consumer shift to cheaper products
On-trade suffers as consumers shift to home consumption, with growing competition in the off-trade environment boosting volume sales
Weak outlook for alcoholic drinks in Colombia with a couple of exceptions, players seek tax reforms
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 34 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 41 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 42 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 43 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 3 Research Sources
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