Although it is a fragmented and competitive category, bleach saw outstanding volume and current value growth in 2020 due to the COVID-19 crisis. Bulgarians already value the disinfecting properties of bleach and use it regularly for bathroom cleaning and tile disinfection. Although it is an old-fashioned product category, in the new COVID-19 climate consumers returned to bleach as an efficient disinfection product that kills germs and viruses. Its low price coupled with widespread availability a...
Euromonitor International's Bleach in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Bleach in Bulgaria
Euromonitor International
February 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Bulgarians value bleach as a low-priced and efficient disinfectant in 2020
Local brands perform well in 2020 due to their low prices and widespread availability
Ace maintains its long-standing lead in a fragmented arena
RECOVERY AND OPPORTUNITIES
Bleach has limited opportunities for growth as more gentle home care products become available
Domestic players will retain popularity in bleach thanks to good reputations and affordable prices
Consumers will opt for scented bleach over classic varieties
CATEGORY DATA
Table 1 Sales of Bleach: Value 2015-2020
Table 2 Sales of Bleach: % Value Growth 2015-2020
Table 3 NBO Company Shares of Bleach: % Value 2016-2020
Table 4 LBN Brand Shares of Bleach: % Value 2017-2020
Table 5 Forecast Sales of Bleach: Value 2020-2025
Table 6 Forecast Sales of Bleach: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
MARKET INDICATORS
Table 7 Households 2015-2020
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2015-2020
Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home Care: % Value 2016-2020
Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 13 Distribution of Home Care by Format: % Value 2015-2020
Table 14 Distribution of Home Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Home Care by Category: Value 2020-2025
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
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The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players in this field evaluat...
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The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players in this field e...
The global Food Bleach market is expected to reach US$ XX Million by 2027, with a CAGR of XX% from 2022 to 2027, based on HNY Research newly published report.
The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players in this field ev...