Bulgaria's demographic crisis continued to have a negative impact on volume sales of beer during 2019. High levels of emigration among recent graduates and young professionals, considerably lower levels of immigration and the country's low birth rate have resulted in a shrinking population, which means lower demand for beer. In response, the category's leading players have sharpened their focus on new product development, with frequent key new product launches helping the category maintain healt...
Euromonitor International's Beer in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beer in Bulgaria
Euromonitor International
September 2020
List OF CONTENTS AND TABLES
HEADLINES
PRE-COVID-19 PERFORMANCE
Consumers develop a taste for premium variants and formats
Craft beer culture grows as non alcoholic beer remains niche despite new launches
Carlsberg Bulgaria AD, Kamenitza AD and Zagorka AD remain the leading players
2020 AND BEYOND
COVID-19 impact
Affected products within beer
Recovery and opportunities
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2019
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2014-2019
Table 2 Sales of Beer by Category: Total Value 2014-2019
Table 3 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 4 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 10 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 11 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 12 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 13 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Rising incomes and premiumisation counterbalance negative population growth
Foreign-owned local beer brewers continue to dominate sales
Bulgaria's alcoholic drinks industry slated for dynamic development and performance
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 3 Research Sources
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