While playing with traditional toys and games products was once perceived as an activity for children, older Brazilians have increasingly joined the table for play time. With the number of siblings falling in the country, more parents have become invested in spending quality time with their children and cherishing bonding moments through playing with toys. Motivation to do so has been bolstered by national studies suggesting that children with parents who play with them have an advantage in term...
Euromonitor International's Traditional Toys and Games in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Traditional Toys and Games in Brazil
Euromonitor International
September 2020
List OF CONTENTS AND TABLES
HEADLINES
PRE-COVID-19 PERFORMANCE
Interest in traditional toys and games expands beyond children
Licensing remains important in traditional toys and games
Hasbro defies expectations
2020 AND BEYOND
COVID-19 impact
Affected products within traditional toys and games
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Traditional Toys and Games by Category: Value 2014-2019
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2014-2019
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2014-2019
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2014-2019
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2015-2019
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2016-2019
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2014-2019
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2019-2024
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2019-2024
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2019-2024
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on toys and games
COVID-19 country impact
Black Friday growing in importance in toys and games
International players dominate, but locals making more of an impression
COVID-19 set to leave its mark
MARKET DATA
Table 13 Sales of Toys and Games by Category: Value 2014-2019
Table 14 Sales of Toys and Games by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Toys and Games: % Value 2015-2019
Table 16 LBN Brand Shares of Toys and Games: % Value 2016-2019
Table 17 Distribution of Toys and Games by Format: % Value 2014-2019
Table 18 Forecast Sales of Toys and Games by Category: Value 2019-2024
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
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