After recording a good retail sales performance in both volume and value terms in 2019, mostly due to a very favourable summer season with many days of intense heat, ice cream started 2020 with a period that coincides with the Brazilian summer that saw days of very heavy rain, as well as generally cold and cloudy weather. If the summer that ended in March was weak, the subsequent shutting down of large parts of society, with business, foodservice and retail closures as well as quarantines for mu...
Euromonitor International's Ice Cream and Frozen Desserts in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Frozen Desserts, Ice Cream.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Ice Cream and Frozen Desserts in Brazil
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
After a strong retail performance in 2019, 2020 is a big challenge for many ice cream manufacturers
Foodservice sales plummet due to the closure of small ice cream parlours
Multinationals step up their activities during the COVID-19 pandemic
RECOVERY AND OPPORTUNITIES
Year-on-year sales performance improvements expected from 2021, helped by innovation in pack sizes and flavours
HW limited in ice cream and frozen desserts but premium versions offer opportunities
Institutional campaign intended to boost future sales
CATEGORY DATA
Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020
Table 6 Sales of Impulse Ice Cream by Format: % Value 2015-2020
Table 7 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 8 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 9 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 10 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 11 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020
Table 12 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020
Table 13 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020
Table 14 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020
Table 15 NBO Company Shares of Frozen Desserts: % Value 2016-2020
Table 16 LBN Brand Shares of Frozen Desserts: % Value 2017-2020
Table 17 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 18 Distribution of Ice Cream by Format: % Value 2015-2020
Table 19 Distribution of Frozen Desserts by Format: % Value 2015-2020
Table 20 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 21 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 22 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 23 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025