Fortified/functional packaged food receives a notable boost in sales from the COVID-19 pandemic, as local consumers sought healthier options to eat at home while under lockdown in 2020. While FF yoghurt current value sales were declining in 2019, moderate growth is expected in 2020 as players continue to innovate.

Euromonitor International's Fortified/Functional Packaged Food in Belgium report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Fortified/Functional Packaged Food in Belgium
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
New launches with super foods entice consumers in 2020
Consumers seek out functional/fortified staples
Cécémel introduces new packaging
RECOVERY AND OPPORTUNITIES
Slowdown set for 2021, but the remainder of the forecast period holds a promising outlook
FF milk formula will have to respond to new regulations
Super foods may be used to draw in younger consumers
CATEGORY DATA
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 7 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
Table 8 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 9 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 10 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 11 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 12 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 15 Sales of Health and Wellness by Type: Value 2015-2020
Table 16 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 17 Sales of Health and Wellness by Category: Value 2015-2020
Table 18 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 19 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 20 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 21 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 22 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 23 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 24 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 25 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 26 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 27 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 28 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

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