Global automotive augmented reality and virtual reality market will reach $47.79 billion by 2032, growing by 30.4% annually over 2022-2032, driven by the rising adoption of advanced technologies in the automotive industry, the growing advancement in connected vehicles and immersive technologies, and the cost-effective benefits associated with the use of AR & VR.
Highlighted with 92 tables and 101 figures, this 197-page report "Global Automotive Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, Vehicle Type (Passenger, Commercial), Driving Autonomy (Conventional, Autonomous & Semi-autonomous), and Region: Trend Forecast and Growth Opportunity" is based on a comprehensive research of the entire global automotive augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter's Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify global automotive augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Application, Vehicle Type, Driving Autonomy, and Region.
Based on Technology, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Augmented Reality (AR)
o Marker-based Augmented Reality (Passive Marker, Active Marker)
o Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
o Other Technologies
• Virtual Reality (VR)
o Nonimmersive Technology
o Semi-Immersive Technology
o Fully Immersive Technology
Based on Offering, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Imaging Solutions
o Enterprise Solutions
o Content Platforms
o Other Software
• Services
o Cloud Services
o System Integration
o Consulting
o Other Services
By Device Type, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• AR Devices
o Head-Mounted Display (HMD)
o Head-Up Display (HUD)
o Smart Glasses
o Handheld Devices and Others
• VR Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall
By Application, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Manufacturing & Supply
• Research & Development
• Marketing & Sales
• Aftermarket Service
• Support Functions & Training
• Other Applications
By Vehicle Type, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Passenger Vehicles
• Commercial Vehicles
By Driving Autonomy, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Conventional Driving
• Autonomous & Semi-autonomous Driving
Geographically, the following regions together with the listed national/local markets are fully investigated:
• North America (U.S., Canada, and Mexico)
• Europe (Germany, UK, France, Spain, Italy, Netherlands, Rest of Europe; Rest of Europe is further segmented into Russia, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
• APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
• South America (Brazil, Chile, Argentina, Rest of South America)
• MEA (UAE, Saudi Arabia, South Africa, and Rest of MEA)
For each region and country, detailed analysis and data of annual revenue ($ mn) are available for 2022-2032. The breakdown of all regional markets by country and the breakdown of each national market by Technology, Application, and Vehicle Type over the forecast years are also included.
The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
AutoVRse
Continental AG
DENSO
Garmin
General Motors (GM)
HARMAN International
HTC Corporation
Hyundai Motor Company
Jaguar
Mercedes-Benz
Microsoft Corporation
Nippon Seiki
NVIDIA
Panasonic
Robert Bosch GmbH
Unity Technologies ApS
Visteon Corporation
Volkswagen AG
WayRay AG
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
1 Introduction 13
1.1 Industry Definition and Research Scope 13
1.1.1 Industry Definition 13
1.1.2 Research Scope 14
1.2 Research Methodology 17
1.2.1 Overview of Market Research Methodology 17
1.2.2 Market Assumption 18
1.2.3 Secondary Data 18
1.2.4 Primary Data 18
1.2.5 Data Filtration and Model Design 19
1.2.6 Market Size/Share Estimation 20
1.2.7 Research Limitations 21
1.3 Executive Summary 22
2 Market Overview and Dynamics 25
2.1 Market Size and Forecast 25
2.1.1 Impact of COVID-19 on World Economy 26
2.1.2 Impact of COVID-19 on the Market 29
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 31
2.2 Major Growth Drivers 35
2.3 Market Restraints and Challenges 39
2.4 Emerging Opportunities and Market Trends 42
2.5 Porter's Fiver Forces Analysis 46
3 Segmentation of Global Market by Technology 50
3.1 Market Overview by Technology 50
3.2 Augmented Reality (AR) 52
3.2.1 Marker-based AR 53
3.2.2 Markerless AR 54
3.2.3 Other Technologies 55
3.3 Virtual Reality (VR) 56
3.3.1 Nonimmersive Technology 57
3.3.2 Semi-Immersive Technology 58
3.3.3 Fully Immersive Technology 59
4 Segmentation of Global Market by Offering 60
4.1 Market Overview by Offering 60
4.2 Hardware 62
4.2.1 Sensors 64
4.2.2 Semiconductor Component 65
4.2.3 Displays and Projectors 66
4.2.4 Position Trackers 67
4.2.5 Cameras 68
4.2.6 Other Hardware 69
4.3 Software 70
4.4 Services 72
5 Segmentation of Global Market by Device Type 74
5.1 Market Overview by Device Type 74
5.2 AR Devices 76
5.2.1 Head-Mounted Display (HMD) 78
5.2.2 Head-Up Display (HUD) 79
5.2.3 Smart Glasses 80
5.2.4 Handheld Devices and Others 81
5.3 VR Devices 82
5.3.1 Head-Mounted Display (HMD) 84
5.3.2 Gesture-Tracking Device 85
5.3.3 Projector & Display Wall 86
6 Segmentation of Global Market by Application 87
6.1 Market Overview by Application 87
6.2 Manufacturing & Supply 89
6.3 Research & Development 90
6.4 Marketing & Sales 91
6.5 Aftermarket Service 92
6.6 Support Functions & Training 93
6.7 Other Applications 94
7 Segmentation of Global Market by Vehicle Type 95
7.1 Market Overview by Vehicle Type 95
7.2 Passenger Vehicles 97
7.3 Commercial Vehicles 98
8 Segmentation of Global Market by Driving Autonomy 99
8.1 Market Overview by Driving Autonomy 99
8.2 Conventional Driving 101
8.3 Autonomous & Semi-autonomous Driving 102
9 Segmentation of Global Market by Region 103
9.1 Geographic Market Overview 2022-2032 103
9.2 North America Market 2022-2032 by Country 107
9.2.1 Overview of North America Market 107
9.2.2 U.S. 111
9.2.3 Canada 114
9.2.4 Mexico 116
9.3 European Market 2022-2032 by Country 118
9.3.1 Overview of European Market 118
9.3.2 Germany 122
9.3.3 U.K. 124
9.3.4 France 126
9.3.5 Spain 128
9.3.6 Italy 130
9.3.7 Netherlands 132
9.3.8 Rest of European Market 134
9.4 Asia-Pacific Market 2022-2032 by Country 136
9.4.1 Overview of Asia-Pacific Market 136
9.4.2 Japan 140
9.4.3 China 143
9.4.4 Australia 145
9.4.5 India 147
9.4.6 South Korea 149
9.4.7 Rest of APAC Region 151
9.5 South America Market 2022-2032 by Country 153
9.5.1 Argentina 156
9.5.2 Brazil 158
9.5.3 Chile 160
9.5.4 Rest of South America Market 162
9.6 MEA Market 2022-2032 by Country 163
9.6.1 UAE 166
9.6.2 Saudi Arabia 168
9.6.3 South Africa 170
9.6.4 Other National Markets 172
10 Competitive Landscape 173
10.1 Overview of Key Vendors 173
10.2 New Product Launch, Partnership, Investment, and M&A 176
10.3 Company Profiles 177
AutoVRse 177
Continental AG 179
DENSO 180
Garmin 181
General Motors (GM) 182
HARMAN International 183
HTC Corporation 184
Hyundai Motor Company 185
Jaguar 186
Mercedes-Benz 187
Microsoft Corporation 188
Nippon Seiki 189
NVIDIA 190
Panasonic 191
Robert Bosch GmbH 192
Unity Technologies ApS 193
Visteon Corporation 194
Volkswagen AG 195
WayRay AG 196
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