Retail volume sales of food preparation appliances stagnated in 2020. While retail volume sales of food processors continued to rise, albeit at a much slower pace than in the previous year, those of mixers declined and blenders were flat. COVID-19 led some consumers to rein in their discretionary spending due to the economic uncertainty it engendered, but that fact that many consumers were spending much more time at home helped to support demand, as more of them prepared meals at home. Demand fo...
Euromonitor International's Food Preparation Appliances in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Blenders, Food Processors, Juice Extractors, Mixers, Other Food Preparation Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Food Preparation Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Food Preparation Appliances in Austria
Euromonitor International
February 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Pandemic undermines discretionary spending, but lockdown leads to an increase in home cooking
Premiumisation and a lack of promotional activity drive acceleration in unit price growth
Leader De'Longhi-Kenwood GmbH enjoys a strong reputation for quality, design and innovation
RECOVERY AND OPPORTUNITIES
Food processors, blenders and mixers will drive modest growth in retail volume sales
Previously the top performer in food preparation appliances, demand for slow juicers is set to mature
E-commerce will continue to grow in importance, as local consumers become increasingly comfortable shopping online
CATEGORY DATA
Table 1 Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 2 Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 3 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 4 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
Table 6 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
Table 7 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
Table 8 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
Table 9 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
Table 10 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 13 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 14 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 15 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 16 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 17 Sales of Consumer Appliances by Category: Value 2015-2020
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 24 Sales of Small Appliances by Category: Volume 2015-2020
Table 25 Sales of Small Appliances by Category: Value 2015-2020
Table 26 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 27 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 28 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 29 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 30 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 31 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 32 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 33 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 42 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 43 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
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