Audiovisual Equipment Rentals Market Size and Share Analysis - Growth Trends and Forecasts (2025-2032)

Market Size and Trends

The Audiovisual Equipment Rentals market is estimated to be valued at USD 14.6 billion in 2025 and is expected to reach USD 23.9 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.8% from 2025 to 2032. This robust growth reflects increasing demand across various sectors including entertainment, corporate events, and education, driven by rapid technological advancements and growing adoption of high-quality audiovisual solutions for immersive experiences.

A key market trend is the rising integration of innovative technologies such as 4K and 8K video equipment, virtual reality (VR), and augmented reality (AR) in audiovisual rentals, enabling more engaging and interactive content delivery. Additionally, the shift towards hybrid events combining in-person and virtual participation is propelling demand for flexible rental solutions. Sustainability and cost-efficiency concerns are also encouraging businesses to opt for rental services rather than purchasing expensive audiovisual setups outright.

Segmental Analysis:

By Equipment Type: Dominance of Video Display Equipment Driven by Enhanced Visual Communication Needs

In terms of By Equipment Type, Video Display Equipment contributes the highest share of the market owing to the increasing demand for high-quality visual communication across diverse sectors. The proliferation of large-scale events, conferences, exhibitions, and digital signage has amplified the need for advanced video displays such as LED walls, projectors, and video monitors. These devices are pivotal in creating impactful and immersive experiences, which are crucial in both corporate and entertainment settings. The continuous evolution of display technologies, including higher resolution, better brightness, and energy efficiency, enhances the appeal of renting video display equipment instead of purchasing, particularly for temporary setups. Additionally, the versatility of video display equipment, which can be readily customized for indoor and outdoor events, makes it a preferred choice for event organizers seeking flexibility without the long-term financial commitment. This factor is compounded by the fast-paced nature of modern events where up-to-date visual technology is required to capture audience attention and convey information effectively. Furthermore, video displays cater to the rising trend of hybrid events, where in-person gatherings are complemented by virtual participation, necessitating robust and flexible visual solutions. As a result, video display equipment remains the cornerstone within audiovisual rentals, driving growth by fulfilling the expanding and evolving visual communication demands of multiple industries.

By Rental Mode: Short-term Rental Popularity Fueled by Event-Centric Demand and Cost Efficiency

In terms of By Rental Mode, Short-term Rental holds the largest share of the market, prominently influenced by the nature of event-driven equipment needs. The audiovisual equipment rental industry is primarily shaped by the episodic requirements of events such as conferences, trade shows, concerts, weddings, and corporate presentations. These occasions necessitate equipment for very specific time frames, often ranging from a single day to a few weeks, aligning perfectly with short-term rental solutions. This rental mode offers unparalleled flexibility and cost savings compared to purchasing equipment outright, alleviating concerns of storage, maintenance, and obsolescence. Event organizers and businesses increasingly lean towards this approach to access state-of-the-art technology without long-term capital expenditure. The agility of short-term rentals supports last-minute changes, equipment upgrades, and scalability, addressing the dynamic and unpredictable nature of event planning. Additionally, the growing trend of experiential marketing and live events encourages frequent deployment of audiovisual equipment across various locations, which is economically feasible only through short-term rental arrangements. Geographic expansion of events and the rising number of smaller-scale or pop-up events further amplify the preference for short-term rental. This segment thrives due to its alignment with market needs for both financial prudence and operational dexterity, reinforcing its predominant status in the rental mode category.

By End-user Industry: Corporate Sector's Demand Enabling Market Leadership through Technology-driven Communication

In terms of By End-user Industry, the Corporate segment contributes the highest share of the audiovisual equipment rental market, primarily driven by evolving communication practices and the emphasis on professional presentations. Corporations are increasingly invested in enhancing internal and external communications by deploying advanced audiovisual technologies for meetings, training sessions, product launches, and virtual conferences. The growing adoption of hybrid work models has amplified the reliance on high-quality audiovisual setups to ensure seamless interaction between remote and on-site participants. Renting audiovisual equipment allows organizations to access cutting-edge technology without the commitment of purchase, providing agility in adapting to fast-changing business needs and technology cycles. Moreover, multinational corporations and large enterprises frequently conduct events at varying locations, further incentivizing rental over ownership due to logistical ease and cost management. Corporations also seek to elevate brand image and stakeholder engagement through impactful audio and visual experiences, driving demand for premium rental equipment such as large video walls, advanced sound systems, and integrated control units. Investment in events that facilitate collaboration, innovation, and networking is a significant underlying factor propelling the rental market within the corporate sphere. This sector's heavy reliance on audiovisual technology as a core enabler for business communication sustainability firmly positions it at the forefront of the industry's end-user segments.

Regional Insights:

Dominating Region: North America

In North America, the dominance in the Audiovisual Equipment Rentals market is driven by a mature and highly sophisticated market ecosystem encompassing entertainment, corporate events, education, and government sectors. The presence of a well-established infrastructure coupled with advanced technological adoption has created significant demand for high-quality audiovisual equipment on rental terms. Supportive government policies encouraging digital transformation and large-scale event hosting have further cemented the region's leadership. Additionally, North America benefits from a high concentration of industry-leading companies such as PSAV (now part of Encore), VER, and Freeman, which provide integrated rental solutions and innovative audiovisual technology, ensuring consistent and reliable service delivery to various end-use sectors. Trade dynamics also favor North America due to strong logistics networks facilitating quick equipment deployment and servicing.

Fastest-Growing Region: Asia Pacific

Meanwhile, the Asia Pacific exhibits the fastest growth in the audiovisual equipment rentals market, propelled by rapid urbanization, rising disposable incomes, and exponential growth in the events and media industries. The region's diversity, encompassing both developed and emerging markets, creates a fertile ground for expanding rental services, especially in countries where infrastructure development is booming. Government initiatives focused on smart city projects, digital economy expansion, and investment in entertainment infrastructure have spurred demand, especially in countries like China, India, and Southeast Asia. The market ecosystem is evolving with increased penetration of international rental firms alongside strong local players such as Electro Rent India and Avid Technology's Asia operations, driving innovation and localized solutions. Trade liberalization and improved supply chain networks have streamlined the procurement and maintenance of audiovisual equipment, fueling rapid market expansion.

Audiovisual Equipment Rentals Market Outlook for Key Countries

United States

The United States market leads with its extensive corporate and entertainment event landscape requiring sophisticated audiovisual solutions. Key players like Freeman and AVI-SPL dominate with comprehensive service portfolios, including high-end audiovisual rentals, installation, and event management. Strong technology adoption, including 4K/8K displays, immersive sound systems, and wireless connectivity, keeps the market at the forefront. Government and major private events demand scalable rental solutions, reinforcing consistent demand.

China

China's audiovisual equipment rental market is expanding rapidly, supported by massive investment in event infrastructure, digital entertainment, and urban development. Companies such as Shenzhen VBE and Electro Rent have gained a foothold by delivering both international and locally developed equipment. Government initiatives to promote cultural exports and global business events further increase demand, while rising consumer entertainment spending drives growth in rental services across major cities.

Germany

Germany continues to lead Europe's audiovisual rentals sector, with its strong industrial base, trade shows, and corporate events industry. Players like Sennheiser and Neumann contribute both as manufacturers and rental operators, offering high-quality sound and video equipment. Germany's emphasis on precision engineering and quality ensures that rented equipment satisfies rigorous standards required by global exhibitions and conferences held in the region.

India

India's market is characterized by rapid urbanization and a growing entertainment and event industry. Rental companies like Electro Rent India and local distributors offer competitive pricing and technology tailored for regional demands. Government support for digital infrastructure and numerous international events in metro cities provide a robust platform for market growth. The blend of traditional and modern event formats fuels the need for versatile audiovisual rental solutions.

Brazil

Brazil's audiovisual equipment rentals market benefits from its vibrant entertainment and sports event landscape. Firms such as ProShow and MultiPista contribute significantly by supplying rental equipment for concerts, festivals, and corporate gatherings. Increased government focus on cultural tourism and infrastructure upgrades supports market expansion despite logistical challenges. The growing trend of experiential events creates further opportunities for rental services adapting to local preferences.

Market Report Scope

Market Segmentation

Equipment Type Insights (Revenue, USD, 2020 - 2032)

• Video Display Equipment
• Sound & Audio Equipment
• Lighting Equipment
• Control & Switching Equipment
• Others

Rental Mode Insights (Revenue, USD, 2020 - 2032)

• Short-term Rental
• Long-term Rental
• Pay-per-use
• Others

End-user Industry Insights (Revenue, USD, 2020 - 2032)

• Corporate
• Entertainment & Media
• Government & Public Sector
• Sports & Live Events
• Education
• Others

Regional Insights (Revenue, USD, 2020 - 2032)

• North America
• U.S.
• Canada
• Latin America
• Brazil
• Argentina
• Mexico
• Rest of Latin America
• Europe
• Germany
• U.K.
• Spain
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• ASEAN
• Rest of Asia Pacific
• Middle East
• GCC Countries
• Israel
• Rest of Middle East
• Africa
• South Africa
• North Africa
• Central Africa

Key Players Insights

• PRG (Production Resource Group)
• VER
• PSAV
• Freeman Company
• AV Rental Solutions
• Marti Electronics
• ATS Chicago
• Rentex
• 4Wall Entertainment
• Encore Event Technologies
• Meeting Tomorrow
• AV Media Systems
• Unlimited Technology
• AVT Event Technologies
• Sound Image Culture
• MGL Audio Visual Rentals
• CSAV
• Rentacomputer.com