Asia-Pacific augmented reality (AR) and virtual reality (VR) market is expected to grow at a 38.4% CAGR over 2019-2026 and have an addressable market value of $172.8 billion for the coming 7 years.
Highlighted with 34 tables and 42 figures, this 115-page report "Asia-Pacific Augmented Reality and Virtual Reality Market by Technology, Component, Device Type, Industry Vertical, End-user, and Country 2019-2026: Trend Forecast and Growth Opportunity" is based on a comprehensive research of the entire Asia-Pacific augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2018, revenue estimates for 2019, and forecasts from 2020 till 2026. (Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter's Fiver Forces
The trend and outlook of Asia-Pacific market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Asia-Pacific augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Country.
Based on technology, the Asia-Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Augmented Reality (AR)
o Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)
o Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)
• Virtual Reality (VR)
o Nonimmersive Technology
o Semi-Immersive and Fully Immersive Technology
Based on component, the Asia-Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Others
• Software
o Software Developer Kits
o Cloud Services
Based on device type, the Asia-Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Augmented Reality Devices
o Head-Mounted Display (HMD)
o Head-Up Display (HUD)
o Handheld Device
• Virtual Reality Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall
Based on industry vertical, the Asia-Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Gaming
• Entertainment & Media
• Aerospace & Defense
• Healthcare
• Education
• Manufacturing
• Retail
• Others
Based on end-user, the Asia-Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Consumer
• Enterprise (further split into Large Enterprises and Small- & Medium-sized Enterprises)
Geographically, the following listed national markets are fully investigated:
• Japan
• China
• India
• Australia
• South Korea
• Rest of APAC
For each of the aforementioned countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national markets by Technology, Component, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in Asia-Pacific augmented reality and virtual reality market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
DAQR
EON. Reality Inc.
Facebook
Google
HTC
Microsoft
Samsung
Seiko Epson
Sony
Vuzix Corporation
(Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
Table of Contents
1 Introduction 6
1.1 Industry Definition and Research Scope 6
1.1.1 Industry Definition 6
1.1.2 Research Scope 7
1.2 Research Methodology 9
1.2.1 Overview of Market Research Methodology 9
1.2.2 Market Assumption 10
1.2.3 Secondary Data 10
1.2.4 Primary Data 10
1.2.5 Data Filtration and Model Design 11
1.2.6 Market Size/Share Estimation 12
1.2.7 Research Limitations 13
1.3 Executive Summary 14
2 Market Overview and Qualitative Analysis 16
2.1 Market Size and Forecast 16
2.2 Major Growth Drivers 17
2.3 Market Restraints and Challenges 20
2.4 Emerging Opportunities and Market Trends 23
2.5 Porter's Fiver Forces Analysis 26
3 Segmentation of Asia-Pacific Market by Technology 32
3.1 Market Overview by Technology 32
3.2 Asia-Pacific Augmented Reality (AR) Market 2015-2026 35
3.2.1 Marker-based Augmented Reality 37
3.2.2 Markerless Augmented Reality 38
3.3 Asia-Pacific Virtual Reality (VR) Market 2015-2026 39
3.3.1 Nonimmersive Technology 41
3.2.2 Semi-Immersive and Fully Immersive Technology 42
4 Segmentation of Asia-Pacific Market by Component 43
4.1 Market Overview by Component 43
4.2 Asia-Pacific AR and VR Hardware Market 2015-2026 46
4.3 Asia-Pacific AR and VR Software Market 2015-2026 48
5 Segmentation of Asia-Pacific Market by Device Type 50
5.1 Market Overview by Device Type 50
5.2 Asia-Pacific AR Devices Market 2015-2026 53
5.2.1 Head-Mounted Display (HMD) 55
5.2.2 Head-Up Display (HUD) 56
5.2.3 Handheld Device 57
5.3 Asia-Pacific VR Devices Market 2015-2026 58
5.3.1 Head-Mounted Display (HMD) 60
5.3.2 Gesture-Tracking Device 61
5.3.3 Projector & Display Wall 62
6 Segmentation of Asia-Pacific Market by Industry Vertical 63
6.1 Market Overview by Industry Vertical 63
6.2 Asia-Pacific Augmented Reality and Virtual Reality Market for Gaming 2015-2026 66
6.3 Asia-Pacific Augmented Reality and Virtual Reality Market for Entertainment & Media 2015-2026 67
6.4 Asia-Pacific Augmented Reality and Virtual Reality Market for Aerospace & Defense 2015-2026 68
6.5 Asia-Pacific Augmented Reality and Virtual Reality Market for Healthcare 2015-2026 69
6.6 Asia-Pacific Augmented Reality and Virtual Reality Market for Education 2015-2026 70
6.7 Asia-Pacific Augmented Reality and Virtual Reality Market for Manufacturing 2015-2026 71
6.8 Asia-Pacific Augmented Reality and Virtual Reality Market for Retail 2015-2026 72
6.9 Asia-Pacific Augmented Reality and Virtual Reality Market for Other Sectors 2015-2026 73
7 Segmentation of Asia-Pacific Market by End-user 74
7.1 Market Overview by End-user 74
7.2 Asia-Pacific Consumer AR and VR Market 2015-2026 77
7.3 Asia-Pacific Enterprise AR and VR Market 2015-2026 78
8 Asia-Pacific Market 2015-2026 by Country 80
8.1 Overview of Asia-Pacific Market 80
8.2 China 84
8.3 Japan 86
8.4 India 88
8.5 Australia 90
8.6 South Korea 93
8.7 Rest of APAC Region 95
9 Competitive Landscape 96
9.1 Overview of Key Vendors 96
9.2 Company Profiles 99
10 Investing in Asia-Pacific Market: Risk Assessment and Management 109
10.1 Risk Evaluation of Asia-Pacific Market 109
10.2 Critical Success Factors (CSFs) 112
RELATED REPORTS AND PRODUCTS 115
List of Tables:
Table 1. Snapshot of Asia-Pacific Augmented Reality and Virtual Reality Market, 2018-2026 15
Table 2. Main Product Trends and Market Opportunities in Asia-Pacific Augmented Reality and Virtual Reality Market 23
Table 3. Asia-Pacific Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 33
Table 4. Asia-Pacific Augmented Reality Market by Technology, 2015-2026, $ bn 36
Table 5. Asia-Pacific Marker-based AR Market by Technology, 2015-2026, $ bn 37
Table 6. Asia-Pacific Markerless Augmented Reality Market by Technology, 2015-2026, $ bn 38
Table 7. Asia-Pacific Virtual Reality Market by Technology, 2015-2026, $ bn 40
Table 8. Asia-Pacific Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 44
Table 9. Asia-Pacific AR and VR Hardware Market by Type, 2015-2026, $ bn 47
Table 10. Asia-Pacific AR and VR Software Market by Type, 2015-2026, $ bn 49
Table 11. Asia-Pacific Augmented Reality and Virtual Reality Market by Device Type, 2015-2026, $ bn 51
Table 12. Asia-Pacific Augmented Reality Devices Market by Type, 2015-2026, $ bn 54
Table 13. Asia-Pacific Virtual Reality Devices Market by Type, 2015-2026, $ bn 59
Table 14. Asia-Pacific Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 64
Table 15. Asia-Pacific Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ bn 75
Table 16. Asia-Pacific Enterprise AR and VR Market by Organization Size, 2015-2026, $ bn 79
Table 17. APAC Augmented Reality and Virtual Reality Market by Country, 2015-2026, $ bn 81
Table 18. China Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 85
Table 19. China Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 85
Table 20. China Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 85
Table 21. Japan Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 87
Table 22. Japan Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 87
Table 23. Japan Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 87
Table 24. India Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 89
Table 25. India Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 89
Table 26. India Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 89
Table 27. Australia Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 92
Table 28. Australia Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 92
Table 29. Australia Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 92
Table 30. South Korea Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 94
Table 31. South Korea Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 94
Table 32. South Korea Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 94
Table 33. Risk Evaluation for Investing in Asia-Pacific Market, 2018-2026 110
Table 34. Critical Success Factors and Key Takeaways 113
List of Figures:
Figure 1. Research Method Flow Chart 9
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 12
Figure 3. Asia-Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2018-2026 14
Figure 4. Asia-Pacific Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ bn 16
Figure 5. Primary Drivers and Impact Factors of Asia-Pacific Augmented Reality and Virtual Reality Market 17
Figure 6. Primary Restraints and Impact Factors of Asia-Pacific Augmented Reality and Virtual Reality Market 20
Figure 7. Porter's Fiver Forces Analysis of Asia-Pacific Augmented Reality and Virtual Reality Market 26
Figure 8. Breakdown of Asia-Pacific Augmented Reality and Virtual Reality Market by Technology, 2018-2026, % of Revenue 33
Figure 9. Contribution to Asia-Pacific 2019-2026 Cumulative Revenue by Technology, Value ($ bn) and Share (%) 34
Figure 10. Asia-Pacific Augmented Reality (AR) Market, 2015-2026, $ bn 35
Figure 11. Asia-Pacific Virtual Reality (VR) Market, 2015-2026, $ bn 39
Figure 12. Breakdown of Asia-Pacific Augmented Reality and Virtual Reality Market by Component, 2018-2026, % of Revenue 44
Figure 13. Contribution to Asia-Pacific 2019-2026 Cumulative Revenue by Component, Value ($ bn) and Share (%) 45
Figure 14. Asia-Pacific AR and VR Hardware Market, 2015-2026, $ bn 46
Figure 15. Asia-Pacific AR and VR Software Market, 2015-2026, $ bn 48
Figure 16. Breakdown of Asia-Pacific Augmented Reality and Virtual Reality Market by Device Type, 2018-2026, % of Revenue 51
Figure 17. Contribution to Asia-Pacific 2019-2026 Cumulative Revenue by Device Type, Value ($ bn) and Share (%) 52
Figure 18. Asia-Pacific AR Devices Market, 2015-2026, $ bn 53
Figure 19. Asia-Pacific VR Devices Market, 2015-2026, $ bn 58
Figure 20. Breakdown of Asia-Pacific Augmented Reality and Virtual Reality Market by Industry Vertical, 2018-2026, % of Revenue 64
Figure 21. Contribution to Asia-Pacific 2019-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 65
Figure 22. Asia-Pacific Augmented Reality and Virtual Reality Market for Gaming, 2015-2026, $ bn 66
Figure 23. Asia-Pacific Augmented Reality and Virtual Reality Market for Entertainment & Media, 2015-2026, $ bn 67
Figure 24. Asia-Pacific Augmented Reality and Virtual Reality Market for Aerospace & Defense, 2015-2026, $ bn 68
Figure 25. Asia-Pacific Augmented Reality and Virtual Reality Market for Healthcare, 2015-2026, $ bn 69
Figure 26. Asia-Pacific Augmented Reality and Virtual Reality Market for Education, 2015-2026, $ bn 70
Figure 27. Asia-Pacific Augmented Reality and Virtual Reality Market for Manufacturing, 2015-2026, $ bn 71
Figure 28. Asia-Pacific Augmented Reality and Virtual Reality Market for Retail, 2015-2026, $ bn 72
Figure 29. Asia-Pacific Augmented Reality and Virtual Reality Market for Other Sectors, 2015-2026, $ bn 73
Figure 30. Breakdown of Asia-Pacific Augmented Reality and Virtual Reality Market by End-user, 2018-2026, % of Revenue 75
Figure 31. Contribution to Asia-Pacific 2019-2026 Cumulative Revenue by End-user, Value ($ bn) and Share (%) 76
Figure 32. Asia-Pacific Consumer AR and VR Market, 2015-2026, $ bn 77
Figure 33. Asia-Pacific Enterprise AR and VR Market, 2015-2026, $ bn 78
Figure 34. Breakdown of APAC Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 81
Figure 35. Contribution to APAC 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 83
Figure 36. Augmented Reality and Virtual Reality Market in China by Revenue, 2015-2026, $ bn 84
Figure 37. Augmented Reality and Virtual Reality Market in Japan by Revenue, 2015-2026, $ bn 86
Figure 38. Augmented Reality and Virtual Reality Market in India by Revenue, 2015-2026, $ bn 88
Figure 39. Augmented Reality and Virtual Reality Market in Australia by Revenue, 2015-2026, $ bn 90
Figure 40. Augmented Reality and Virtual Reality Market in South Korea by Revenue, 2015-2026, $ bn 93
Figure 41. Augmented Reality and Virtual Reality Market in Rest of APAC by Revenue, 2015-2026, $ bn 95
Figure 42. Growth Stage of Asia-Pacific Augmented Reality and Virtual Reality Industry over the Forecast Period 96
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