Sales of NRT smoking cessation aids in Italy are expected to decline in 2022 in current value terms, with these products suffering from the growing co...
Sleep aids is set to see strong growth in current value terms in 2022, following the positive trend seen in 2020 and 2021. Demand boomed following the...
Wound care saw a sharp decline in demand in 2020 following the outbreak of COVID-19 and the Italian government's introduction of measures to contain i...
The long lasting COVID-19 pandemic has boosted sales of natural preventative products, as consumers have become more health-aware and been paying more...
Vitamins is expected to see more modest growth in current value terms in 2022, after the dynamism seen in 2020 when sales benefited from the soaring d...
Dietary supplements is expected to see strong growth in current value terms in 2022, representing a similar result to 2021. Growth slowed down in 2020...
Meal replacement remains by far the largest category within weight management and wellbeing in Italy; however during 2020 the category suffered from t...
Sports nutrition is expected to see double-digit growth in current value terms in 2022 with a full return to pre-COVID-19 sales levels. The category s...
Herbal/traditional products is expected to register strong growth in current value terms in 2022. On factor behind this is the dynamic growth of herba...
Paediatric consumer health is expected to see steady single-digit growth in current value terms in 2022, with a full return to pre-pandemic sales leve...