Nigeria Tobacco Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Tobacco in Nigeria

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Tobacco Market on the Edge of Significant Change As Restrictive Legislation Is Enforced

New Tax Aimed at Disincentivising Cheap Cigarette Production

Growing Emphasis on Value-adding Innovation

A Fragmented Retailing Environment With More Formal Channels Making Headway

Population Growth To Drive Cigarettes Volume Growth

Operating Environment

Legislation

Summary 1 Legislation Summary at a Glance

Minimum Legal Smoking Age

Smoking Prevalence

Plain Packaging

Advertising, Sponsorship and Point-of-sale Display Bans

Flavoured Tobacco Product Ban

Vapour Products

Production/imports/exports

Market Indicators

Table 1 Number of Adult Smokers by Gender 2013-2018

Market Data

Table 2 Sales of Tobacco by Category: Volume 2013-2018

Table 3 Sales of Tobacco by Category: Value 2013-2018

Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018

Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018

Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023

Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023

Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023

Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Sources

Summary 2 Research Sources

Headlines

Prospects

Impact of Rising Prices Set To Be Partly Offset by Increasing Employment

Manufacturers To Focus on Value-adding Innovation

Calls for Stricter Law Enforcement

Competitive Landscape

Bat Benefits From Nationwide Distribution and Innovation

Menthol Capsules Face the Prospect of A Ban

Black Horse Maintains Strong Performance

Taxation and Pricing

Taxation Rates

Summary 3 Taxation and Duty Levies 2013-2018

Average Cigarette Pack Price Breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

Category Data

Table 10 Sales of Cigarettes: Volume 2013-2018

Table 11 Sales of Cigarettes by Category: Value 2013-2018

Table 12 Sales of Cigarettes: % Volume Growth 2013-2018

Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018

Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018

Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018

Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018

Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018

Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018

Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018

Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018

Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018

Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018

Table 23 Forecast Sales of Cigarettes: Volume 2018-2023

Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023

Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023

Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023

Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023

Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023

Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023

Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023

Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Headlines

Prospects

Cigars and Cigarillos in Tune With Prevailing Trends

Smoking Tobacco Used in "jedi" Cigarettes

Trend Towards Shisha Under Threat From Potential Flavour Ban

Competitive Landscape

Altadis USA Holds A Strong Lead in Cigars and Cigarillos

Captain Black Benefiting From Affordability

Flavoured Brands Doing Well in Smoking Tobacco

Category Data

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018

Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018

Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018

Table 36 Sales of Cigars by Size: % Volume 2013-2018

Table 37 Sales of Cigarillos by Price Platform 2013-2018

Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018

Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018

Table 40 NBO Company Shares of Cigars: % Volume 2014-2018

Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018

Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018

Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018

Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018

Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018

Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018

Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018

Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018

Table 49 Distribution of Smoking Tobacco by Format: % Volume 2013-2018

Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023

Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023

Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023

Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Headlines

Prospects

E-vapour Products Remains Niche

Illicit Trade Constrains Smokeless Tobacco Growth

Legislation Could Have A Considerable Influence on Category Development

Competitive Landscape

Physical Stores Raising Awareness of E-vapour Products

Erinmore Benefits From Strength in Pipe Tobacco

International Players Remain Dominant

Category Indicators

Table 54 Number of Adult Vapers 2013-2018

Category Data

Table 55 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2013-2018

Table 56 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018

Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2013-2018

Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018

Table 59 Sales of E-Liquids by Nicotene Strength: % Value 2018

Table 60 NBO Company Shares of Smokeless Tobacco: % Volume 2014-2018

Table 61 LBN Brand Shares of Smokeless Tobacco: % Volume 2015-2018

Table 62 NBO Company Shares of E-Vapour Products: % Value 2014-2018

Table 63 LBN Brand Shares of E-Vapour Products: % Value 2015-2018

Table 64 Distribution of Smokeless Tobacco by Format: % Volume 2013-2018

Table 65 Distribution of E-Vapour Products by Format: % Value 2013-2018

Table 66 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2018-2023

Table 67 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023

Table 68 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2018-2023

Table 69 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023