Health and wellness packaged food recorded value sales growth in 2020. The shift towards home cooking as consumers were at home more due to COVID-19 resulted in an increase in retail sales of overall packaged food, and HW packaged food benefited further from increased health consciousness in the year as more Indonesian consumers were aware of the importance of maintaining a healthy diet during the pandemic.
Euromonitor International's Health and Wellness in Indonesia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Health and Wellness in Indonesia
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020
Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 3 Sales of Health and Wellness by Category: Value 2015-2020
Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Reduced retail opening hours due to COVID-19 negatively impacts sales in 2020
Reduced sugar soft drinks continue to dominate
BFY carbonates remains small, with limited availability of Coke Zero
RECOVERY AND OPPORTUNITIES
Limited growth with low product availability and promotion
Growth hampered by lack of consumer awareness and preference for sweet beverages
Competition from fortified beverages
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020
Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
FF other hot drinks and FF juice drinks record growth, appealing to consumers wishing to boost their immune systems during COVID-19
FF energy and sports drinks impacted by consumers staying at home in 2020
FF other hot drinks dominates sales due to popularity of malt-based hot drinks
RECOVERY AND OPPORTUNITIES
Low consumer awareness and higher prices may constrain growth
Traditional grocery retailers to remain important
Limited product innovation as consumers continue to prefer traditional products
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 28 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 29 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 30 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 31 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 32 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Tea benefits from consumers being at home more due to COVID-19
Format shift and limited distribution impact sales of NH soft drinks
Gunung Subur PT underlines its leading position in NH hot drinks
RECOVERY AND OPPORTUNITIES
Limited availability and high prices should limit future growth
Modern retailers will continue to lead distribution
Demand for NH green tea with increased awareness of its health benefits
CATEGORY DATA
Table 33 Sales of NH Beverages by Category: Value 2015-2020
Table 34 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 35 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 36 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 37 Distribution of NH Beverages by Format: % Value 2015-2020
Table 38 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 39 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Organic coffee benefits from loyal consumer base and e-commerce growth
Limited product range remains a barrier to growth
Kampung Kearifan Indonesia PT leads
RECOVERY AND OPPORTUNITIES
Consumer education of the benefits of organic beverages to drive growth
Future growth supported by a wider range of products
E-commerce sales and marketing growth
CATEGORY DATA
Table 40 Sales of Organic Beverages by Category: Value 2015-2020
Table 41 Sales of Organic Beverages by Category: % Value Growth 2015-2020
Table 42 NBO Company Shares of Organic Beverages: % Value 2016-2020
Table 43 LBN Brand Shares of Organic Beverages: % Value 2017-2020
Table 44 Distribution of Organic Beverages by Format: % Value 2015-2020
Table 45 Forecast Sales of Organic Beverages by Category: Value 2020-2025
Table 46 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Shift to home cooking and increased health consciousness support growth in 2020
Staying at home and prioritisation of staple products impacts confectionery sales
Kraft benefits from being a reputable and well-known brand with national coverage
RECOVERY AND OPPORTUNITIES
Increased health awareness to support sales despite economic slowdown
Limited consumer base presents barriers to growth
Change in BFY reduced sugar packaged food market with the use of stevia
CATEGORY DATA
Table 47 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 48 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 49 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 50 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 51 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 52 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 53 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Shift online and increased product knowledge benefit sales in 2020
Free from lactose milk formula affected by more mothers at home during COVID-19
Polarisation in free from dairy milk
RECOVERY AND OPPORTUNITIES
Chilled meat substitutes sales supported by e-commerce growth
Sales are limited as consumers remain unaware of wider range of free from products
Artisanal products remain important for sales at a time of increasing demand
CATEGORY DATA
Table 54 Sales of Free From by Category: Value 2015-2020
Table 55 Sales of Free From by Category: % Value Growth 2015-2020
Table 56 NBO Company Shares of Free From: % Value 2016-2020
Table 57 LBN Brand Shares of Free From: % Value 2017-2020
Table 58 Distribution of Free From by Format: % Value 2015-2020
Table 59 Forecast Sales of Free From by Category: Value 2020-2025
Table 60 Forecast Sales of Free From by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
More cooking at home due to COVID-19 boosts sales
Few product shortages due to COVID-19
Immune-boosting FF yoghurt popular
RECOVERY AND OPPORTUNITIES
Prioritisation of essential products post COVID-19 to slow growth of FF milk formula
Essential nature and new regulation benefit future sales of edible oil
Increasing knowledge of the benefits of probiotics to benefit FF yoghurt
CATEGORY DATA
Table 61 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 62 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 63 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 64 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 65 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 66 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 67 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
Table 68 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 69 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 70 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 71 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 72 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Anti-inflammatory and immune-boosting honey records the highest growth
Social distancing due to COVID-19 benefits NH olive oil and cereal bars
Availability and affordability ensure success
RECOVERY AND OPPORTUNITIES
Increased health concerns support future growth
Increasing availability of NH olive oil
NH sour milk to lag behind due to its maturity
CATEGORY DATA
Table 75 Sales of NH Packaged Food by Category: Value 2015-2020
Table 76 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 77 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 78 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 79 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 80 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 81 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
High prices and limited distribution restrict category development
Opportunities through availability in more channels
Leading Javara active with offline and online marketing
RECOVERY AND OPPORTUNITIES
Increased health consciousness and new brands ensure future growth
Potential in organic powder milk formula
Sayurbox's expansion into organic packaged food to boost sales
CATEGORY DATA
Table 82 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 83 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 84 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 85 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 86 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 87 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 88 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025
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