Tobacco in India

Tobacco in India 
Euromonitor International 
September 2020

List OF CONTENTS AND TABLES 
 
EXECUTIVE SUMMARY 
COVID-19 impact on tobacco 
COVID-19 country impact 
Government bans e-vapour products in the second half of 2019 
Foreign direct investment remains banned and domestic manufacturers continue to dominate 
Problematic times ahead for tobacco sales over the forecast period 
OPERATING ENVIRONMENT 
Legislation 
Legislative overview 
Summary 1       Legislation Summary at a Glance 
Minimum legal smoking age 
Smoking prevalence 
Health warnings 
Plain packaging 
Advertising and sponsorship 
Point-of-sale display bans 
Smoking in public places 
Flavoured tobacco product ban 
Vapour products 
PRODUCTION/IMPORTS/EXPORTS 
MARKET INDICATORS 
Table 1 Number of Adult Smokers by Gender 2014-2019 
MARKET DATA 
Table 2 Sales of Tobacco by Category: Volume 2014-2019 
Table 3 Sales of Tobacco by Category: Value 2014-2019 
Table 4 Forecast Sales of Tobacco by Category: Volume 2019-2024 
Table 5 Forecast Sales of Tobacco by Category: Value 2019-2024 
Table 6 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024 
Table 7 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024 
GLOBAL MACROECONOMIC ENVIRONMENT 
GLOBAL INDUSTRY ENVIRONMENT 
DISCLAIMER 
SOURCES 
Summary 2 Research Sources 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Demand rises for cigars, despite high taxes imposed on imported products 
Cigar clubs and 5-star hotels are increasingly important distribution channels for cigars  
Godfrey Phillips India retains outright lead in cigars and cigarillos in 2019 while new players enter 
2020 AND BEYOND 
COVID-19  
Affected products within cigars, cigarillos and smoking tobacco 
Recovery and opportunities 
CATEGORY DATA 
Table 8 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019 
Table 9 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019 
Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019 
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019 
Table 12 Sales of Cigars by Size: % Volume 2014-2019 
Table 13 Sales of Cigarillos by Price Platform 2014-2019 
Table 14 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019 
Table 15 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019 
Table 16 NBO Company Shares of Cigars: % Volume 2015-2019 
Table 17 	LBN Brand Shares of Cigars: % Volume 2016-2019 
Table 18 	NBO Company Shares of Cigarillos: % Volume 2015-2019 
Table 19 	LBN Brand Shares of Cigarillos: % Volume 2016-2019 
Table 20 	Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019 
Table 21 	Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024 
Table 22 	Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024 
Table 23 	Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024 
Table 24 	Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Government bans e-vapour products in the second half of 2019 
The ban on Electronic Nicotine Delivery Systems (ENDS) spells the end for heated tobacco products in India 
Fragmented marketplace prior to ban 
2020 AND BEYOND 
COVID-19 impact 
Affected products within smokeless tobacco, e-vapour products and heated tobacco 
Recovery and opportunities 
CATEGORY DATA 
Table 25 Sales of Smokeless Tobacco by Category: Volume 2014-2019 
Table 26 Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019 
Table 27 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019 
Table 28 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019 
Table 29 Sales of E-Liquids by Nicotene Strength: % Value 2018 
Table 30 NBO Company Shares of Smokeless Tobacco: % Volume 2015-2019 
Table 31 LBN Brand Shares of Smokeless Tobacco: % Volume 2016-2019 
Table 32 NBO Company Shares of E-Vapour Products: % Value 2015-2019 
Table 33 LBN Brand Shares of E-Vapour Products: % Value 2016-2019 
Table 34 	Distribution of E-Vapour Products by Format: % Value 2014-2019 
Table 35 	Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024 
Table 36 	Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024 
Table 37 	Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Heavily regulated operational environment and high taxation continue to hamper category growth 
The illicit market continues to thrive in India 
ITC retains its domination of cigarettes in India in 2019 
2020 AND BEYOND 
COVID-19 impact 
Recovery and opportunities 
TAXATION AND PRICING 
Taxation rates 
Summary 3       In 2019, the government also increased the excise duty Basic Excise Duty (BED) on cigarettes. 
Average cigarette pack price breakdown 
Summary 4       2020 Average Cigarette Pack Price Breakdown: Brand Examples 
CATEGORY DATA 
Table 38 Sales of Cigarettes: Volume 2014-2019 
Table 39 Sales of Cigarettes by Category: Value 2014-2019 
Table 40 Sales of Cigarettes: % Volume Growth 2014-2019 
Table 41 Sales of Cigarettes by Category: % Value Growth 2014-2019 
Table 42 Sales of Cigarettes by Blend: % Volume 2014-2019 
Table 43 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019 
Table 44 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019 
Table 45 Sales of Cigarettes by Pack Size: % Volume 2014-2019 
Table 46 Sales of Cigarettes by Price Band: % Volume 2014-2019 
Table 47 	NBO Company Shares of Cigarettes: % Volume 2015-2019 
Table 48 	LBN Brand Shares of Cigarettes: % Volume 2016-2019 
Table 49 	Sales of Cigarettes by Distribution Format: % Volume 2014-2019 
Table 50 	Illicit Trade Estimate of Cigarettes: Volume 2014-2019 
Table 51 	Forecast Sales of Cigarettes: Volume 2019-2024 
Table 52 	Forecast Sales of Cigarettes by Category: Value 2019-2024 
Table 53 	Forecast Sales of Cigarettes: % Volume Growth 2019-2024 
Table 54 	Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024 
Table 55 	Forecast Sales of Cigarettes by Blend: % Volume 2019-2024 
Table 56 	Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024 
Table 57 	Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024 
Table 58 	Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024 
Table 59 	Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024