The April-June quarter accounts for the majority of sales of soft drinks in India. This, in conjunction with the fact that most soft drinks' consumption in India occurs on-the-go or outside the home, and at a time when a significant number of foodservice outlets were not operational, only served to complicate the situation for the soft drinks industry in 2020.
Euromonitor International's Soft Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Soft Drinks in India
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020
Table 14 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020
Table 15 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
APPENDIX
Fountain sales in India
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
COVID-19 hits main carbonates consumption season, lockdown restrictions stifle demand outside the home
Key players adapt to changing demand trends arising from COVID-19
Coca-Cola and Pepsi extend ranges in challenging environment, smaller players see some share gains
RECOVERY AND OPPORTUNITIES
Health factors to become increasingly important
Players in carbonates seek tax reduction
Small local players benefit from familiarity with local consumers' preferences
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 39 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020
Table 40 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 41 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 42 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 43 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 44 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 45 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 46 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Key juice consumption season hit hard by COVID-19
Health attributes increasingly important in juice products
Leading players engage in partnerships to strengthen distribution
RECOVERY AND OPPORTUNITIES
Increased health awareness set to boost demand, influence product development
Partnerships increasingly important as players seek to adapt
Health awareness underpins rise of coconut water and not from concentrate juice
CATEGORY DATA
Table 48 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 49 Off-trade Sales of Juice by Category: Value 2015-2020
Table 50 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 51 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 52 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 53 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 54 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 57 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Shift to bottled water due to health, availability and cost issues
COVID-19 and health factors influence company strategies
Counterfeit bottled water represents a challenge for legitimate players
RECOVERY AND OPPORTUNITIES
Health awareness a key factor contributing to growth in post-pandemic India
Small, convenient packaging formats to gain traction
Fake products to remain problematic, long recovery for on-trade demand
CATEGORY DATA
Table 63 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 64 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 reduces sporting activities and thus demand for sports drinks
Pepsi marketing focuses on health factors
Uncertain future for Powerade in India
RECOVERY AND OPPORTUNITIES
Government initiatives promote sporting activities
Increasing health awareness may result in shift to bottled water
Celebrity endorsement and social media platforms likely to increase in importance
CATEGORY DATA
Table 75 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 76 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Slumps in travel and promotional activities impact demand
Red Bull increases dominant value share in 2020
Innovative promotional activities seen towards end of review period
RECOVERY AND OPPORTUNITIES
Post-pandemic recovery expected for energy drinks, particularly on-trade sales
Caffeine concerns and consumption limits may limit potential
Price increases my compound consumers' health concerns
CATEGORY DATA
Table 87 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 88 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Concentrates resist COVID-19 relatively well, delivery options may prove short-lived
Pioma Industries focuses on products' healthier attributes
Ayurvedic products focus on ingredients, increase e-commerce availability
RECOVERY AND OPPORTUNITIES
Value positioning and versatility to underpin concentrates' growth
Health factors to become increasingly important...
... but may represent a double-edged sword
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 100 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 101 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 103 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020
Table 104 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020
Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 114 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 115 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
RTD tea performance weakens as a result of COVID-19
Hindustan Unilever remains dominant, but loses share to smaller competitors
Kombucha products see increasing variety
RECOVERY AND OPPORTUNITIES
RTD tea benefits from both health and convenience attributes
Potential for increased urban sales
Kombucha may gain traction as consumer health awareness increases
CATEGORY DATA
Table 117 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 118 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 121 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 122 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 123 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 124 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 125 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 127 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 129 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
2020 IMPACT
2020 IMPACT
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