Global Internet Advertising Market by Manufacturers, Countries, Type and Application, Forecast to 2023

Online advertising, also called online or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.

Scope of the Report:
This report studies the Internet Advertising market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Internet Advertising market by product type and applications/end industries.
Currently, there are many vendors in the world Internet Advertising industry, especially in North America, Europe and Asia regions.
The main market players are Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft and so on.
North America region is the largest market of Internet Advertising, with a revenue market share nearly 39.18% in 2015.
The global Internet Advertising market is valued at 195300 million USD in 2017 and is expected to reach 361900 million USD by the end of 2023, growing at a CAGR of 10.8% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Internet Advertising.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.

Market Segment by Companies, this report covers
Alphabet
Facebook
Baidu
Yahoo! Inc
Microsoft
Alibaba
Tencent
Twitter
Aol(Verizon Communications)
eBay
Linkedin
Amazon
IAC
Soho
Pandora

Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Market Segment by Type, covers
Search Ads
Mobile Ads
Banner Ads
Classified Ads
Digital Video Ads
Others

Market Segment by Applications, can be divided into
Retail
Automotive
Entertainment
Financial Services
Telecom
Consumer Goods
Others
Table of Contents

1 Internet Advertising Market Overview
1.1 Product Overview and Scope of Internet Advertising
1.2 Classification of Internet Advertising by Types
1.2.1 Global Internet Advertising Revenue Comparison by Types (2017-2023)
1.2.2 Global Internet Advertising Revenue Market Share by Types in 2017
1.2.3 Search Ads
1.2.4 Mobile Ads
1.2.5 Banner Ads
1.2.6 Classified Ads
1.2.7 Digital Video Ads
1.2.8 Others
1.3 Global Internet Advertising Market by Application
1.3.1 Global Internet Advertising Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 Retail
1.3.3 Automotive
1.3.4 Entertainment
1.3.5 Financial Services
1.3.6 Telecom
1.3.7 Consumer Goods
1.3.8 Others
1.4 Global Internet Advertising Market by Regions
1.4.1 Global Internet Advertising Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Internet Advertising Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Internet Advertising Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Internet Advertising Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Internet Advertising Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Internet Advertising Status and Prospect (2013-2023)
1.5 Global Market Size of Internet Advertising (2013-2023)
2 Manufacturers Profiles
2.1 Alphabet
2.1.1 Business Overview
2.1.2 Internet Advertising Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Alphabet Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.2 Facebook
2.2.1 Business Overview
2.2.2 Internet Advertising Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Facebook Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.3 Baidu
2.3.1 Business Overview
2.3.2 Internet Advertising Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Baidu Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.4 Yahoo! Inc
2.4.1 Business Overview
2.4.2 Internet Advertising Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Yahoo! Inc Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.5 Microsoft
2.5.1 Business Overview
2.5.2 Internet Advertising Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 Microsoft Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.6 Alibaba
2.6.1 Business Overview
2.6.2 Internet Advertising Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Alibaba Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.7 Tencent
2.7.1 Business Overview
2.7.2 Internet Advertising Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Tencent Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.8 Twitter
2.8.1 Business Overview
2.8.2 Internet Advertising Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Twitter Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.9 Aol(Verizon Communications)
2.9.1 Business Overview
2.9.2 Internet Advertising Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Aol(Verizon Communications) Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.10 eBay
2.10.1 Business Overview
2.10.2 Internet Advertising Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 eBay Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.11 Linkedin
2.11.1 Business Overview
2.11.2 Internet Advertising Type and Applications
2.11.2.1 Product A
2.11.2.2 Product B
2.11.3 Linkedin Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.12 Amazon
2.12.1 Business Overview
2.12.2 Internet Advertising Type and Applications
2.12.2.1 Product A
2.12.2.2 Product B
2.12.3 Amazon Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.13 IAC
2.13.1 Business Overview
2.13.2 Internet Advertising Type and Applications
2.13.2.1 Product A
2.13.2.2 Product B
2.13.3 IAC Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.14 Soho
2.14.1 Business Overview
2.14.2 Internet Advertising Type and Applications
2.14.2.1 Product A
2.14.2.2 Product B
2.14.3 Soho Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.15 Pandora
2.15.1 Business Overview
2.15.2 Internet Advertising Type and Applications
2.15.2.1 Product A
2.15.2.2 Product B
2.15.3 Pandora Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
3 Global Internet Advertising Market Competition, by Players
3.1 Global Internet Advertising Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
3.2.1 Top 5 Internet Advertising Players Market Share
3.2.2 Top 10 Internet Advertising Players Market Share
3.3 Market Competition Trend
4 Global Internet Advertising Market Size by Regions
4.1 Global Internet Advertising Revenue and Market Share by Regions
4.2 North America Internet Advertising Revenue and Growth Rate (2013-2018)
4.3 Europe Internet Advertising Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Internet Advertising Revenue and Growth Rate (2013-2018)
4.5 South America Internet Advertising Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Internet Advertising Revenue and Growth Rate (2013-2018)
5 North America Internet Advertising Revenue by Countries
5.1 North America Internet Advertising Revenue by Countries (2013-2018)
5.2 USA Internet Advertising Revenue and Growth Rate (2013-2018)
5.3 Canada Internet Advertising Revenue and Growth Rate (2013-2018)
5.4 Mexico Internet Advertising Revenue and Growth Rate (2013-2018)
6 Europe Internet Advertising Revenue by Countries
6.1 Europe Internet Advertising Revenue by Countries (2013-2018)
6.2 Germany Internet Advertising Revenue and Growth Rate (2013-2018)
6.3 UK Internet Advertising Revenue and Growth Rate (2013-2018)
6.4 France Internet Advertising Revenue and Growth Rate (2013-2018)
6.5 Russia Internet Advertising Revenue and Growth Rate (2013-2018)
6.6 Italy Internet Advertising Revenue and Growth Rate (2013-2018)
7 Asia-Pacific Internet Advertising Revenue by Countries
7.1 Asia-Pacific Internet Advertising Revenue by Countries (2013-2018)
7.2 China Internet Advertising Revenue and Growth Rate (2013-2018)
7.3 Japan Internet Advertising Revenue and Growth Rate (2013-2018)
7.4 Korea Internet Advertising Revenue and Growth Rate (2013-2018)
7.5 India Internet Advertising Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Internet Advertising Revenue and Growth Rate (2013-2018)
8 South America Internet Advertising Revenue by Countries
8.1 South America Internet Advertising Revenue by Countries (2013-2018)
8.2 Brazil Internet Advertising Revenue and Growth Rate (2013-2018)
8.3 Argentina Internet Advertising Revenue and Growth Rate (2013-2018)
8.4 Colombia Internet Advertising Revenue and Growth Rate (2013-2018)
9 Middle East and Africa Revenue Internet Advertising by Countries
9.1 Middle East and Africa Internet Advertising Revenue by Countries (2013-2018)
9.2 Saudi Arabia Internet Advertising Revenue and Growth Rate (2013-2018)
9.3 UAE Internet Advertising Revenue and Growth Rate (2013-2018)
9.4 Egypt Internet Advertising Revenue and Growth Rate (2013-2018)
9.5 Nigeria Internet Advertising Revenue and Growth Rate (2013-2018)
9.6 South Africa Internet Advertising Revenue and Growth Rate (2013-2018)
10 Global Internet Advertising Market Segment by Type
10.1 Global Internet Advertising Revenue and Market Share by Type (2013-2018)
10.2 Global Internet Advertising Market Forecast by Type (2018-2023)
10.3 Search Ads Revenue Growth Rate (2013-2023)
10.4 Mobile Ads Revenue Growth Rate (2013-2023)
10.5 Banner Ads Revenue Growth Rate (2013-2023)
10.6 Classified Ads Revenue Growth Rate (2013-2023)
10.7 Digital Video Ads Revenue Growth Rate (2013-2023)
10.8 Others Revenue Growth Rate (2013-2023)
11 Global Internet Advertising Market Segment by Application
11.1 Global Internet Advertising Revenue Market Share by Application (2013-2018)
11.2 Internet Advertising Market Forecast by Application (2018-2023)
11.3 Retail Revenue Growth (2013-2018)
11.4 Automotive Revenue Growth (2013-2018)
11.5 Entertainment Revenue Growth (2013-2018)
11.6 Financial Services Revenue Growth (2013-2018)
11.7 Telecom Revenue Growth (2013-2018)
11.8 Consumer Goods Revenue Growth (2013-2018)
11.9 Others Revenue Growth (2013-2018)
12 Global Internet Advertising Market Size Forecast (2018-2023)
12.1 Global Internet Advertising Market Size Forecast (2018-2023)
12.2 Global Internet Advertising Market Forecast by Regions (2018-2023)
12.3 North America Internet Advertising Revenue Market Forecast (2018-2023)
12.4 Europe Internet Advertising Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Internet Advertising Revenue Market Forecast (2018-2023)
12.6 South America Internet Advertising Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Internet Advertising Revenue Market Forecast (2018-2023)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source


List of Tables and Figures

Figure Internet Advertising Picture
Table Product Specifications of Internet Advertising
Table Global Internet Advertising and Revenue (Million USD) Market Split by Product Type
Figure Global Internet Advertising Revenue Market Share by Types in 2017
Figure Search Ads Picture
Figure Mobile Ads Picture
Figure Banner Ads Picture
Figure Classified Ads Picture
Figure Digital Video Ads Picture
Figure Others Picture
Table Global Internet Advertising Revenue (Million USD) by Application (2013-2023)
Figure Internet Advertising Revenue Market Share by Applications in 2017
Figure Retail Picture
Figure Automotive Picture
Figure Entertainment Picture
Figure Financial Services Picture
Figure Telecom Picture
Figure Consumer Goods Picture
Figure Others Picture
Table Global Market Internet Advertising Revenue (Million USD) Comparison by Regions 2013-2023
Figure North America Internet Advertising Revenue (Million USD) and Growth Rate (2013-2023)
Figure Europe Internet Advertising Revenue (Million USD) and Growth Rate (2013-2023)
Figure Asia-Pacific Internet Advertising Revenue (Million USD) and Growth Rate (2013-2023)
Figure South America Internet Advertising Revenue (Million USD) and Growth Rate (2013-2023)
Figure Middle East and Africa Internet Advertising Revenue (Million USD) and Growth Rate (2013-2023)
Figure Global Internet Advertising Revenue (Million USD) and Growth Rate (2013-2023)
Table Alphabet Basic Information, Manufacturing Base and Competitors
Table Alphabet Internet Advertising Type and Applications
Table Alphabet Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table Facebook Basic Information, Manufacturing Base and Competitors
Table Facebook Internet Advertising Type and Applications
Table Facebook Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table Baidu Basic Information, Manufacturing Base and Competitors
Table Baidu Internet Advertising Type and Applications
Table Baidu Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table Yahoo! Inc Basic Information, Manufacturing Base and Competitors
Table Yahoo! Inc Internet Advertising Type and Applications
Table Yahoo! Inc Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table Microsoft Basic Information, Manufacturing Base and Competitors
Table Microsoft Internet Advertising Type and Applications
Table Microsoft Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table Alibaba Basic Information, Manufacturing Base and Competitors
Table Alibaba Internet Advertising Type and Applications
Table Alibaba Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table Tencent Basic Information, Manufacturing Base and Competitors
Table Tencent Internet Advertising Type and Applications
Table Tencent Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table Twitter Basic Information, Manufacturing Base and Competitors
Table Twitter Internet Advertising Type and Applications
Table Twitter Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table Aol(Verizon Communications) Basic Information, Manufacturing Base and Competitors
Table Aol(Verizon Communications) Internet Advertising Type and Applications
Table Aol(Verizon Communications) Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table eBay Basic Information, Manufacturing Base and Competitors
Table eBay Internet Advertising Type and Applications
Table eBay Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table Linkedin Basic Information, Manufacturing Base and Competitors
Table Linkedin Internet Advertising Type and Applications
Table Linkedin Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table Amazon Basic Information, Manufacturing Base and Competitors
Table Amazon Internet Advertising Type and Applications
Table Amazon Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table IAC Basic Information, Manufacturing Base and Competitors
Table IAC Internet Advertising Type and Applications
Table IAC Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table Soho Basic Information, Manufacturing Base and Competitors
Table Soho Internet Advertising Type and Applications
Table Soho Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table Pandora Basic Information, Manufacturing Base and Competitors
Table Pandora Internet Advertising Type and Applications
Table Pandora Internet Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table Global Internet Advertising Revenue (Million USD) by Players (2013-2018)
Table Global Internet Advertising Revenue Share by Players (2013-2018)
Figure Global Internet Advertising Revenue Share by Players in 2016
Figure Global Internet Advertising Revenue Share by Players in 2017
Figure Global Top 5 Players Internet Advertising Revenue Market Share in 2017
Figure Global Top 10 Players Internet Advertising Revenue Market Share in 2017
Figure Global Internet Advertising Revenue (Million USD) and Growth Rate (%) (2013-2018)
Table Global Internet Advertising Revenue (Million USD) by Regions (2013-2018)
Table Global Internet Advertising Revenue Market Share by Regions (2013-2018)
Figure Global Internet Advertising Revenue Market Share by Regions (2013-2018)
Figure Global Internet Advertising Revenue Market Share by Regions in 2017
Figure North America Internet Advertising Revenue and Growth Rate (2013-2018)
Figure Europe Internet Advertising Revenue and Growth Rate (2013-2018)
Figure Asia-Pacific Internet Advertising Revenue and Growth Rate (2013-2018)
Figure South America Internet Advertising Revenue and Growth Rate (2013-2018)
Figure Middle East and Africa Internet Advertising Revenue and Growth Rate (2013-2018)
Table North America Internet Advertising Revenue by Countries (2013-2018)
Table North America Internet Advertising Revenue Market Share by Countries (2013-2018)
Figure North America Internet Advertising Revenue Market Share by Countries (2013-2018)
Figure North America Internet Advertising Revenue Market Share by Countries in 2017
Figure USA Internet Advertising Revenue and Growth Rate (2013-2018)
Figure Canada Internet Advertising Revenue and Growth Rate (2013-2018)
Figure Mexico Internet Advertising Revenue and Growth Rate (2013-2018)
Table Europe Internet Advertising Revenue (Million USD) by Countries (2013-2018)
Figure Europe Internet Advertising Revenue Market Share by Countries (2013-2018)
Figure Europe Internet Advertising Revenue Market Share by Countries in 2017
Figure Germany Internet Advertising Revenue and Growth Rate (2013-2018)
Figure UK Internet Advertising Revenue and Growth Rate (2013-2018)
Figure France Internet Advertising Revenue and Growth Rate (2013-2018)
Figure Russia Internet Advertising Revenue and Growth Rate (2013-2018)
Figure Italy Internet Advertising Revenue and Growth Rate (2013-2018)
Table Asia-Pacific Internet Advertising Revenue (Million USD) by Countries (2013-2018)
Figure Asia-Pacific Internet Advertising Revenue Market Share by Countries (2013-2018)
Figure Asia-Pacific Internet Advertising Revenue Market Share by Countries in 2017
Figure China Internet Advertising Revenue and Growth Rate (2013-2018)
Figure Japan Internet Advertising Revenue and Growth Rate (2013-2018)
Figure Korea Internet Advertising Revenue and Growth Rate (2013-2018)
Figure India Internet Advertising Revenue and Growth Rate (2013-2018)
Figure Southeast Asia Internet Advertising Revenue and Growth Rate (2013-2018)
Table South America Internet Advertising Revenue by Countries (2013-2018)
Table South America Internet Advertising Revenue Market Share by Countries (2013-2018)
Figure South America Internet Advertising Revenue Market Share by Countries (2013-2018)
Figure South America Internet Advertising Revenue Market Share by Countries in 2017
Figure Brazil Internet Advertising Revenue and Growth Rate (2013-2018)
Figure Argentina Internet Advertising Revenue and Growth Rate (2013-2018)
Figure Colombia Internet Advertising Revenue and Growth Rate (2013-2018)
Table Middle East and Africa Internet Advertising Revenue (Million USD) by Countries (2013-2018)
Table Middle East and Africa Internet Advertising Revenue Market Share by Countries (2013-2018)
Figure Middle East and Africa Internet Advertising Revenue Market Share by Countries (2013-2018)
Figure Middle East and Africa Internet Advertising Revenue Market Share by Countries in 2017
Figure Saudi Arabia Internet Advertising Revenue and Growth Rate (2013-2018)
Figure UAE Internet Advertising Revenue and Growth Rate (2013-2018)
Figure Egypt Internet Advertising Revenue and Growth Rate (2013-2018)
Figure Nigeria Internet Advertising Revenue and Growth Rate (2013-2018)
Figure South Africa Internet Advertising Revenue and Growth Rate (2013-2018)
Table Global Internet Advertising Revenue (Million USD) by Type (2013-2018)
Table Global Internet Advertising Revenue Share by Type (2013-2018)
Figure Global Internet Advertising Revenue Share by Type (2013-2018)
Figure Global Internet Advertising Revenue Share by Type in 2017
Table Global Internet Advertising Revenue Forecast by Type (2018-2023)
Figure Global Internet Advertising Market Share Forecast by Type (2018-2023)
Figure Global Search Ads Revenue Growth Rate (2013-2018)
Figure Global Mobile Ads Revenue Growth Rate (2013-2018)
Figure Global Banner Ads Revenue Growth Rate (2013-2018)
Figure Global Classified Ads Revenue Growth Rate (2013-2018)
Figure Global Digital Video Ads Revenue Growth Rate (2013-2018)
Figure Global Others Revenue Growth Rate (2013-2018)
Table Global Internet Advertising Revenue by Application (2013-2018)
Table Global Internet Advertising Revenue Share by Application (2013-2018)
Figure Global Internet Advertising Revenue Share by Application (2013-2018)
Figure Global Internet Advertising Revenue Share by Application in 2017
Table Global Internet Advertising Revenue Forecast by Application (2018-2023)
Figure Global Internet Advertising Market Share Forecast by Application (2018-2023)
Figure Global Retail Revenue Growth Rate (2013-2018)
Figure Global Automotive Revenue Growth Rate (2013-2018)
Figure Global Entertainment Revenue Growth Rate (2013-2018)
Figure Global Financial Services Revenue Growth Rate (2013-2018)
Figure Global Telecom Revenue Growth Rate (2013-2018)
Figure Global Consumer Goods Revenue Growth Rate (2013-2018)
Figure Global Others Revenue Growth Rate (2013-2018)
Figure Global Internet Advertising Revenue (Million USD) and Growth Rate Forecast (2018 -2023)
Table Global Internet Advertising Revenue (Million USD) Forecast by Regions (2018-2023)
Figure Global Internet Advertising Revenue Market Share Forecast by Regions (2018-2023)
Figure North America Internet Advertising Revenue Market Forecast (2018-2023)
Figure Europe Internet Advertising Revenue Market Forecast (2018-2023)
Figure Asia-Pacific Internet Advertising Revenue Market Forecast (2018-2023)
Figure South America Internet Advertising Revenue Market Forecast (2018-2023)
Figure Middle East and Africa Internet Advertising Revenue Market Forecast (2018-2023)

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