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Global Advertising Market Analysis 2015-2019 and Forecast 2020-2025

  • Report Code : 303857
  • Industry : Services
  • Published On : Jan 2020
  • Pages : 130
  • Publisher : 99strategy
  • Format: WMR PPT FormatWMR PDF Format

Snapshot
The global Advertising market size is estimated at xxx million USD with a CAGR xx% from 2015-2019 and is expected to reach xxx Million USD in 2020 with a CAGR xx% from 2020 to 2025. The report begins from overview of Industry Chain structure, and describes industry environment, then analyses market size and forecast of Advertising by product, region and application, in addition, this report introduces market competition situation among the vendors and company profile, besides, market price analysis and value chain features are covered in this report.
Product Type Coverage (Market Size & Forecast, Major Company of Product Type etc.):
TV Advertising
Newspaper & Magazine Advertising
Outdoors Advertising
Radio Advertising
Internet Advertising
Others
Company Coverage (Company Profile, Sales Revenue, Price, Gross Margin, Main Products etc.):
Omnicom Group
WPP
Dentsu Inc.
PublicisGroupe
IPG
Havas SA
Focus Media Group
Guangdong Advertising Co., Ltd.
Bluefocus Communication Group Co., Ltd.
SiMei Media
AVIC Culture Co.,Ltd.
Yinlimedia
Hunan TV and Broadcast Intermediary Co., Ltd.
Guangdong Guangzhou Daily Media Co., Ltd.
Beijing Bashi Media Co., Ltd.
Dahe Group
China Television Media
Spearhead Integrated Marketing Communication Group
Shanghai Xinhua Media Co., Ltd.
Chengdu B-ray Media Co., Ltd.
Application Coverage (Market Size & Forecast, Different Demand Market by Region, Main Consumer Profile etc.):
Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others
Region Coverage (Regional Production, Demand & Forecast by Countries etc.):
North America (U.S., Canada, Mexico)
Europe (Germany, U.K., France, Italy, Russia, Spain etc.)
Asia-Pacific (China, India, Japan, Southeast Asia etc.)
South America (Brazil, Argentina etc.)
Middle East & Africa (Saudi Arabia, South Africa etc.) 

Table of Content


1 Industry Overview

    1.1 Advertising Industry

                Figure Advertising Industry Chain Structure

        1.1.1 Overview

        1.1.2 Development of Advertising

    1.2 Market Segment

        1.2.1 Upstream

                Table Upstream Segment of Advertising

        1.2.2 Downstream

                Table Application Segment of Advertising

                Table Global Advertising Market 2015-2025, by Application, in USD Million

    1.3 Cost Analysis

2 Industry Environment (PEST Analysis)

    2.1 Policy

    2.2 Economics

    2.3 Sociology

    2.4 Technology

3 Advertising Market by Type

    3.1 By Type

        3.1.1 TV Advertising

                Table Major Company List of TV Advertising

        3.1.2 Newspaper & Magazine Advertising

                Table Major Company List of Newspaper & Magazine Advertising

        3.1.3 Outdoors Advertising

                Table Major Company List of Outdoors Advertising

        3.1.4 Radio Advertising

                Table Major Company List of Radio Advertising

        3.1.5 Internet Advertising

                Table Major Company List of Internet Advertising

        3.1.6 Others

                Table Major Company List of Others

    3.2 Market Size

                Table Global Advertising Market 2015-2019, by Type, in USD Million

                Figure Global Advertising Market Growth 2015-2019, by Type, in USD Million

    3.3 Market Forecast

                Table Global Advertising Market Forecast 2020-2025, by Type, in USD Million

4 Major Companies List

    4.1 Omnicom Group (Company Profile, Sales Data etc.)

        4.1.1 Omnicom Group Profile

                Table Omnicom Group Overview List

        4.1.2 Omnicom Group Products & Services

        4.1.3 Omnicom Group Business Operation Conditions

                Table Business Operation of Omnicom Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.2 WPP (Company Profile, Sales Data etc.)

        4.2.1 WPP Profile

                Table WPP Overview List

        4.2.2 WPP Products & Services

        4.2.3 WPP Business Operation Conditions

                Table Business Operation of WPP (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.3 Dentsu Inc. (Company Profile, Sales Data etc.)

        4.3.1 Dentsu Inc. Profile

                Table Dentsu Inc. Overview List

        4.3.2 Dentsu Inc. Products & Services

        4.3.3 Dentsu Inc. Business Operation Conditions

                Table Business Operation of Dentsu Inc. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.4 PublicisGroupe (Company Profile, Sales Data etc.)

        4.4.1 PublicisGroupe Profile

                Table PublicisGroupe Overview List

        4.4.2 PublicisGroupe Products & Services

        4.4.3 PublicisGroupe Business Operation Conditions

                Table Business Operation of PublicisGroupe (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.5 IPG (Company Profile, Sales Data etc.)

        4.5.1 IPG Profile

                Table IPG Overview List

        4.5.2 IPG Products & Services

        4.5.3 IPG Business Operation Conditions

                Table Business Operation of IPG (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.6 Havas SA (Company Profile, Sales Data etc.)

        4.6.1 Havas SA Profile

                Table Havas SA Overview List

        4.6.2 Havas SA Products & Services

        4.6.3 Havas SA Business Operation Conditions

                Table Business Operation of Havas SA (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.7 Focus Media Group (Company Profile, Sales Data etc.)

        4.7.1 Focus Media Group Profile

                Table Focus Media Group Overview List

        4.7.2 Focus Media Group Products & Services

        4.7.3 Focus Media Group Business Operation Conditions

                Table Business Operation of Focus Media Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.8 Guangdong Advertising Co., Ltd. (Company Profile, Sales Data etc.)

        4.8.1 Guangdong Advertising Co., Ltd. Profile

                Table Guangdong Advertising Co., Ltd. Overview List

        4.8.2 Guangdong Advertising Co., Ltd. Products & Services

        4.8.3 Guangdong Advertising Co., Ltd. Business Operation Conditions

                Table Business Operation of Guangdong Advertising Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.9 Bluefocus Communication Group Co., Ltd. (Company Profile, Sales Data etc.)

        4.9.1 Bluefocus Communication Group Co., Ltd. Profile

                Table Bluefocus Communication Group Co., Ltd. Overview List

        4.9.2 Bluefocus Communication Group Co., Ltd. Products & Services

        4.9.3 Bluefocus Communication Group Co., Ltd. Business Operation Conditions

                Table Business Operation of Bluefocus Communication Group Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.10 SiMei Media (Company Profile, Sales Data etc.)

        4.10.1 SiMei Media Profile

                Table SiMei Media Overview List

        4.10.2 SiMei Media Products & Services

        4.10.3 SiMei Media Business Operation Conditions

                Table Business Operation of SiMei Media (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.11 AVIC Culture Co.,Ltd. (Company Profile, Sales Data etc.)

        4.11.1 AVIC Culture Co.,Ltd. Profile

                Table AVIC Culture Co.,Ltd. Overview List

        4.11.2 AVIC Culture Co.,Ltd. Products & Services

        4.11.3 AVIC Culture Co.,Ltd. Business Operation Conditions

                Table Business Operation of AVIC Culture Co.,Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.12 Yinlimedia (Company Profile, Sales Data etc.)

        4.12.1 Yinlimedia Profile

                Table Yinlimedia Overview List

        4.12.2 Yinlimedia Products & Services

        4.12.3 Yinlimedia Business Operation Conditions

                Table Business Operation of Yinlimedia (Sales Revenue, Cost, Gross Margin)

    4.13 Hunan TV and Broadcast Intermediary Co., Ltd. (Company Profile, Sales Data etc.)

        4.13.1 Hunan TV and Broadcast Intermediary Co., Ltd. Profile

                Table Hunan TV and Broadcast Intermediary Co., Ltd. Overview List

        4.13.2 Hunan TV and Broadcast Intermediary Co., Ltd. Products & Services

        4.13.3 Hunan TV and Broadcast Intermediary Co., Ltd. Business Operation Conditions

                Table Business Operation of Hunan TV and Broadcast Intermediary Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.14 Guangdong Guangzhou Daily Media Co., Ltd. (Company Profile, Sales Data etc.)

        4.14.1 Guangdong Guangzhou Daily Media Co., Ltd. Profile

                Table Guangdong Guangzhou Daily Media Co., Ltd. Overview List

        4.14.2 Guangdong Guangzhou Daily Media Co., Ltd. Products & Services

        4.14.3 Guangdong Guangzhou Daily Media Co., Ltd. Business Operation Conditions

                Table Business Operation of Guangdong Guangzhou Daily Media Co., Ltd. (Sales Revenue, Cost, Gross Margin)

    4.15 Beijing Bashi Media Co., Ltd. (Company Profile, Sales Data etc.)

        4.15.1 Beijing Bashi Media Co., Ltd. Profile

                Table Beijing Bashi Media Co., Ltd. Overview List

        4.15.2 Beijing Bashi Media Co., Ltd. Products & Services

        4.15.3 Beijing Bashi Media Co., Ltd. Business Operation Conditions

                Table Business Operation of Beijing Bashi Media Co., Ltd. (Sales Revenue, Cost, Gross Margin)

    4.16 Dahe Group (Company Profile, Sales Data etc.)

        4.16.1 Dahe Group Profile

                Table Dahe Group Overview List

        4.16.2 Dahe Group Products & Services

        4.16.3 Dahe Group Business Operation Conditions

                Table Business Operation of Dahe Group (Sales Revenue, Cost, Gross Margin)

    4.17 China Television Media (Company Profile, Sales Data etc.)

        4.17.1 China Television Media Profile

                Table China Television Media Overview List

        4.17.2 China Television Media Products & Services

        4.17.3 China Television Media Business Operation Conditions

                Table Business Operation of China Television Media (Sales Revenue, Cost, Gross Margin)

    4.18 Spearhead Integrated Marketing Communication Group (Company Profile, Sales Data etc.)

        4.18.1 Spearhead Integrated Marketing Communication Group Profile

                Table Spearhead Integrated Marketing Communication Group Overview List

        4.18.2 Spearhead Integrated Marketing Communication Group Products & Services

        4.18.3 Spearhead Integrated Marketing Communication Group Business Operation Conditions

                Table Business Operation of Spearhead Integrated Marketing Communication Group (Sales Revenue, Cost, Gross Margin)

    4.19 Shanghai Xinhua Media Co., Ltd. (Company Profile, Sales Data etc.)

        4.19.1 Shanghai Xinhua Media Co., Ltd. Profile

                Table Shanghai Xinhua Media Co., Ltd. Overview List

        4.19.2 Shanghai Xinhua Media Co., Ltd. Products & Services

        4.19.3 Shanghai Xinhua Media Co., Ltd. Business Operation Conditions

                Table Business Operation of Shanghai Xinhua Media Co., Ltd. (Sales Revenue, Cost, Gross Margin)

    4.20 Chengdu B-ray Media Co., Ltd. (Company Profile, Sales Data etc.)

        4.20.1 Chengdu B-ray Media Co., Ltd. Profile

                Table Chengdu B-ray Media Co., Ltd. Overview List

        4.20.2 Chengdu B-ray Media Co., Ltd. Products & Services

        4.20.3 Chengdu B-ray Media Co., Ltd. Business Operation Conditions

                Table Business Operation of Chengdu B-ray Media Co., Ltd. (Sales Revenue, Cost, Gross Margin)

5 Market Competition

    5.1 Company Competition

                Table Global Advertising Sales Revenue 2015-2019, by Company, in USD Million

                Table Global Advertising Sales Revenue Share 2015-2019, by Company, in USD Million

                Figure Global Advertising Sales Revenue Share in 2019, by Company, in USD Million

    5.2 Regional Market by Company

                Figure North America Advertising Market Concentration, in 2019

                Figure Europe Advertising Market Market Concentration, in 2019

                Figure Asia-Pacific Advertising MMarket Concentration, in 2019

                Figure South America Advertising Market Concentration, in 2019

                Figure Middle East & Africa Advertising Market Concentration, in 2019

6 Demand by End Market

    6.1 Demand Situation

        6.1.1 Demand in Food & Beverage Industry

                Figure Advertising Demand in Food & Beverage Industry, 2015-2019, in USD Million

        6.1.2 Demand in Vehicles Industry

                Figure Advertising Demand in Vehicles Industry, 2015-2019, in USD Million

        6.1.3 Demand in Health and Medical Industry

                Figure Advertising Demand in Health and Medical Industry, 2015-2019, in USD Million

        6.1.4 Demand in Commercial and Personal Services

                Figure Advertising Demand in Commercial and Personal Services, 2015-2019, in USD Million

        6.1.5 Demand in Consumer Goods

                Figure Advertising Demand in Consumer Goods, 2015-2019, in USD Million

        6.1.6 Demand in Others

                Figure Advertising Demand in Others, 2015-2019, in USD Million

    6.2 Regional Demand Comparison

                Table Regional Demand Comparison List

                Table Major Application in Different Regions

    6.3 Demand Forecast

                Table Advertising Demand Forecast 2020-2025, by Application, in USD Million

                Figure Advertising Market Growth 2020-2025, by Application, in USD Million

                Figure Advertising Market Share in 2025, by Application, in USD Million

7 Region Operation

    7.1 Regional Production

                Table Advertising Production 2015-2019, by Region, in USD Million

    7.2 Regional Market

                Table Global Advertising Market 2015-2019, by Region, in USD Million

                Table Global Advertising Market Share 2015-2019, by Region, in USD Million

    7.3 by Region

        7.3.1 North America

            7.3.1.1 Overview

                Figure North America Advertising Market Size and Growth 2015-2019, in USD Million

            7.3.1.2 by Country (U.S., Canada, Mexico)

                Table North America Advertising Market Size 2015-2019, by Country, in USD Million

        7.3.2 Europe

            7.3.2.1 Overview

                Figure Europe Advertising Market Size and Growth 2015-2019, in USD Million

            7.3.2.2 by Country (Germany, U.K., France, Italy, Russia, Spain etc.)

                Table Europe Advertising Market Size 2015-2019, by Country, in USD Million

        7.3.3 Asia-Pacific

            7.3.3.1 Overview

                Figure Asia-Pacific Advertising Market Size and Growth 2015-2019, in USD Million

            7.3.3.2 by Country (China, India, Japan, Southeast Asia etc.)

                Table Asia-Pacific Advertising Market Size 2015-2019, by Country, in USD Million

        7.3.4 South America

            7.3.4.1 Overview

                Figure South America Advertising Market Size and Growth 2015-2019, in USD Million

            7.3.4.2 by Country (Brazil, Argentina etc.)

                Table South America Advertising Market Size 2015-2019, by Country, in USD Million

        7.3.5 Middle East & Africa

            7.3.5.1 Overview

                Figure Middle East & Africa Advertising Market Size and Growth 2015-2019, in USD Million

            7.3.5.2 by Country (Saudi Arabia, South Africa etc.)

                Table Middle East & Africa Advertising Market Size 2015-2019, by Country, in USD Million

    7.4 Regional Import & Export

    7.5 Regional Forecast

                Table Advertising Market Forecast 2020-2025, by Region, in USD Million

8 Marketing & Price

    8.1 Price and Margin

        8.1.1 Price Trends

        8.1.2 Factors of Price Change

                Table Price Factors List

        8.1.3 Manufacturers Gross Margin Analysis

    8.2 Marketing Channel

                Figure Marketing Channels Overview

9 Research Conclusion


List of Tables


List of Table


List of Table


                Table Upstream Segment of Advertising

                Table Application Segment of Advertising

                Table Global Advertising Market 2015-2025, by Application, in USD Million

                Table Major Company List of Newspaper & Magazine Advertising

                Table Major Company List of Outdoors Advertising

                Table Major Company List of Radio Advertising

                Table Major Company List of Internet Advertising

                Table Major Company List of Others

                Table Global Advertising Market 2015-2019, by Type, in USD Million

                Table Global Advertising Market Forecast 2020-2025, by Type, in USD Million

                Table Omnicom Group Overview List

                Table Business Operation of Omnicom Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table WPP Overview List

                Table Business Operation of WPP (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table Dentsu Inc. Overview List

                Table Business Operation of Dentsu Inc. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table PublicisGroupe Overview List

                Table Business Operation of PublicisGroupe (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table IPG Overview List

                Table Business Operation of IPG (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table Havas SA Overview List

                Table Business Operation of Havas SA (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table Focus Media Group Overview List

                Table Business Operation of Focus Media Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table Guangdong Advertising Co., Ltd. Overview List

                Table Business Operation of Guangdong Advertising Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table Bluefocus Communication Group Co., Ltd. Overview List

                Table Business Operation of Bluefocus Communication Group Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table SiMei Media Overview List

                Table Business Operation of SiMei Media (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table AVIC Culture Co.,Ltd. Overview List

                Table Business Operation of AVIC Culture Co.,Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table Yinlimedia Overview List

                Table Business Operation of Yinlimedia (Sales Revenue, Cost, Gross Margin)

                Table Hunan TV and Broadcast Intermediary Co., Ltd. Overview List

                Table Business Operation of Hunan TV and Broadcast Intermediary Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table Guangdong Guangzhou Daily Media Co., Ltd. Overview List

                Table Business Operation of Guangdong Guangzhou Daily Media Co., Ltd. (Sales Revenue, Cost, Gross Margin)

                Table Beijing Bashi Media Co., Ltd. Overview List

                Table Business Operation of Beijing Bashi Media Co., Ltd. (Sales Revenue, Cost, Gross Margin)

                Table Dahe Group Overview List

                Table Business Operation of Dahe Group (Sales Revenue, Cost, Gross Margin)

                Table China Television Media Overview List

                Table Business Operation of China Television Media (Sales Revenue, Cost, Gross Margin)

                Table Spearhead Integrated Marketing Communication Group Overview List

                Table Business Operation of Spearhead Integrated Marketing Communication Group (Sales Revenue, Cost, Gross Margin)

                Table Shanghai Xinhua Media Co., Ltd. Overview List

                Table Business Operation of Shanghai Xinhua Media Co., Ltd. (Sales Revenue, Cost, Gross Margin)

                Table Chengdu B-ray Media Co., Ltd. Overview List

                Table Business Operation of Chengdu B-ray Media Co., Ltd. (Sales Revenue, Cost, Gross Margin)

                Table Global Advertising Sales Revenue 2015-2019, by Company, in USD Million

                Table Global Advertising Sales Revenue Share 2015-2019, by Company, in USD Million

                Table Regional Demand Comparison List

                Table Major Application in Different Regions

                Table Advertising Demand Forecast 2020-2025, by Application, in USD Million

                Table Advertising Production 2015-2019, by Region, in USD Million

                Table Global Advertising Market 2015-2019, by Region, in USD Million

                Table Global Advertising Market Share 2015-2019, by Region, in USD Million

                Table North America Advertising Market Size 2015-2019, by Country, in USD Million

                Table Europe Advertising Market Size 2015-2019, by Country, in USD Million

                Table Asia-Pacific Advertising Market Size 2015-2019, by Country, in USD Million

                Table South America Advertising Market Size 2015-2019, by Country, in USD Million

                Table Middle East & Africa Advertising Market Size 2015-2019, by Country, in USD Million

                Table Advertising Market Forecast 2020-2025, by Region, in USD Million

                Table Price Factors List


List of Figures


List of Figure


                Figure Advertising Industry Chain Structure

                Figure Global Advertising Market Growth 2015-2019, by Type, in USD Million

                Figure Global Advertising Sales Revenue Share in 2019, by Company, in USD Million

                Figure North America Advertising Market Concentration, in 2019

                Figure Europe Advertising Market Market Concentration, in 2019

                Figure Asia-Pacific Advertising MMarket Concentration, in 2019

                Figure South America Advertising Market Concentration, in 2019

                Figure Middle East & Africa Advertising Market Concentration, in 2019

                Figure Advertising Demand in Food & Beverage Industry, 2015-2019, in USD Million

                Figure Advertising Demand in Vehicles Industry, 2015-2019, in USD Million

                Figure Advertising Demand in Health and Medical Industry, 2015-2019, in USD Million

                Figure Advertising Demand in Commercial and Personal Services, 2015-2019, in USD Million

                Figure Advertising Demand in Consumer Goods, 2015-2019, in USD Million

                Figure Advertising Demand in Others, 2015-2019, in USD Million

                Figure Advertising Market Growth 2020-2025, by Application, in USD Million

                Figure Advertising Market Share in 2025, by Application, in USD Million

                Figure North America Advertising Market Size and Growth 2015-2019, in USD Million

                Figure Europe Advertising Market Size and Growth 2015-2019, in USD Million

                Figure Asia-Pacific Advertising Market Size and Growth 2015-2019, in USD Million

                Figure South America Advertising Market Size and Growth 2015-2019, in USD Million

                Figure Middle East & Africa Advertising Market Size and Growth 2015-2019, in USD Million

                Figure Marketing Channels Overview

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