CIC Hearing Aids Market - Size, Share, Outlook, and Forecast till 2026

Hearing loss disorder is caused to one or multiple damaged parts of the outer, middle or inner ear. It is treated using surgery or a hearing device. Hearing aids are small, wearable electronic devices, which enable a person to hear sounds better and understand speech more clearly, providing an overall improvement in communication ability. It is operated by miniature microphone where the sound is converted into an electronic, digital signal. The digital signal is processed, boosted and modified to meet the needs of the user’s hearing loss. Receiver transmits the processed sound through the type of earfitting appropriate for your hearing aid system.

Completely in the canal (CIC) or invisible in the canal (IIC) aid goes deeper into the ear canal, making it nearly or wholly invisible, which is major factor driving growth of the CIC hearing aids market. CICs are the smallest hearing aid style except for invisible-in-the-canal (IIC) hearing aids. They fit inside the ear canal, with only a small portion of the face visible, making them difficult to notice. It can be used for treatment of mild to moderate hearing loss. Increasing adoption of CIC hearing aids due to advantages offered by it such as custom fit, natural hearing experience due to microphone's placement close to the eardrum, low feedback due to placement, and their ability to stay in place are the major factors driving growth of the CIC hearing aids market. However, limitations such as short battery life due to small batteries, more difficult to insert than larger styles such as in-the-ear (ite) hearing aids, prone to moisture/earwax build-up, and less features than larger models are the major factors restraining growth of the CIC hearing aids market.

Developments of CIC Hearing Aids Market

Market players are focused on developing innovative products in order to maintain leading position in CIC hearing aids market. For instance, in 2017, Oticon, is a hearing aid manufacturer added two new hearing aid styles to the Opn line – the miniRITE-T which has a telecoil and the BTE13 PP for those with severe-to-profound losses. The company introduced two new features called Tinnitus SoundSupport, which allows for customisable sounds for tinnitus relief and Speech Rescue LX, which improves speech understanding and clarity for those with high-frequency losses. Furthermore, ReSound, providers of hearing aids and diagnostic audiological instrumentation, added LiNX line with the LiNX 3D, which provides 3D sound quality and is compatible with the ReSound Assist feature in the ReSound Smart 3D App. The ReSound Assist allows the user to contact their audiologist for remote adjustments of their hearing aid settings. Key players operating in CIC hearing aids market include Sonova, Sivantos, Starkey, and Widex.

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