Health and Wellness in Canada

Health and Wellness in Canada
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020
Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 3 Sales of Health and Wellness by Category: Value 2015-2020
Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Nationwide lockdown and work for home routines drive increased demand for BFY beverages
Price and product familiarity key to purchasing decisions in 2020
Disruption to foodservice benefits retail sales while e-commerce also sees strong growth
RECOVERY AND OPPORTUNITIES
BFY beverages expected to benefit from new regulations
Growth linked to Canada's economic prospects
Negative impact on foodservice could continue to benefit retail sales
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020
Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
FF energy drinks and FF sports drinks continue to flourish in the face of adversity
Immunity-boosting ingredients a recipe for success
Focus on healthy drinks supports sales of FF hot drinks
RECOVERY AND OPPORTUNITIES
FF beverages expected to see growth stabilise as economy comes under pressure
The immune system expected to remain a key focus of marketing and new product development
Online sales set to rise, but FF energy drinks and sports drinks expected to remain the key driver of growth
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020
Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 30 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2015-2020
Table 31 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 32 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 33 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 35 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
NH fruit/vegetable juice benefits from healthy image as consumers stockpile beverages
Foodservice disruption has mixed impact
Innovation continues despite the cloud cast by COVID-19
RECOVERY AND OPPORTUNITIES
Health image should benefit sales of NH beverages, but regulation changes could present new challenges if introduced
A healthy immune system likely to remain a key focus
E-commerce could present new opportunities for both small and large players
CATEGORY DATA
Table 36 Sales of NH Beverages by Category: Value 2015-2020
Table 37 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 39 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 40 Distribution of NH Beverages by Format: % Value 2015-2020
Table 41 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 42 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Organic beverages continues to expand its footprint with COVID-19 providing a further boost to sales
Work-from-home arrangements drives sales of organic hot drinks in 2020
Organic fruit/vegetable juice sees solid growth but from a low base
RECOVERY AND OPPORTUNITIES
Growth of organic hot drinks set to stall once consumers return to the workplace
Organic beverages faces an uncertain future as consumers weigh up health claims versus value
Competition from other HW beverages expected to remain a significant obstacle
CATEGORY DATA
Table 43 Sales of Organic Beverages by Category: Value 2015-2020
Table 44 Sales of Organic Beverages by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Organic Beverages: % Value 2016-2020
Table 46 LBN Brand Shares of Organic Beverages: % Value 2017-2020
Table 47 Distribution of Organic Beverages by Format: % Value 2015-2020
Table 48 Forecast Sales of Organic Beverages by Category: Value 2020-2025
Table 49 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Home seclusion creates more demand for food to eat at home with foodservice disrupted by COVID-19 restrictions
Businesses consolidate their positions in 2020 with fewer SKUs seen on retailers' shelves
Consumers go online to ensure social distancing
RECOVERY AND OPPORTUNITIES
Further gains expected from BFY packaged food
Digital marketing and direct-to-consumer distribution potential avenues for growth
New regulations could boost sales of BFY packaged food
CATEGORY DATA
Table 50 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 51 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 52 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 53 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 54 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 55 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 56 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Free from benefits from stockpiling, while home seclusion also boosts sales
New product launches continue to enter the market despite the challenges presented by COVID-19
Distribution landscape changes as consumers look to protect themselves from infection
RECOVERY AND OPPORTUNITIES
Growing demand for plant-based diets and awareness of food allergies should support dynamic growth
Slow recovery of foodservice could benefit retail sales
Change in marketing approach expected post-COVID-19
CATEGORY DATA
Table 57 Sales of Free From by Category: Value 2015-2020
Table 58 Sales of Free From by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Free From: % Value 2016-2020
Table 60 LBN Brand Shares of Free From: % Value 2017-2020
Table 61 Distribution of Free From by Format: % Value 2015-2020
Table 62 Forecast Sales of Free From by Category: Value 2020-2025
Table 63 Forecast Sales of Free From by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales flourish as consumers look to up their intake of vitamins and minerals
Manufacturers focus on core product lines to ensure they can meet demand
Lactalis launches Astro Kefir Probiotic Yoghurt
RECOVERY AND OPPORTUNITIES
Sales expected to stabilise due to changing perceptions of FF packaged food
Opportunities exist within e-commerce despite economic challenges
Companies could be forced to change their approach in a post-COVID-19 world
CATEGORY DATA
Table 64 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 65 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 66 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 67 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 69 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 70 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 71 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 72 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 73 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 74 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Widespread stockpiling seen as consumers become concerned about supply shortages
Health and wellness focus continues to drive sales
Healthy snacking a key growth driver, while distribution favours e-commerce and larger modern grocery retailers
RECOVERY AND OPPORTUNITIES
Bright future predicted for NH packaged food due to healthy image
New regulations could add focus to the ‘clean label' movement
NH high fibre food should benefit from Canada's ageing population
CATEGORY DATA
Table 77 Sales of NH Packaged Food by Category: Value 2015-2020
Table 78 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 79 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 80 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 81 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 82 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 83 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Organic packaged food builds on strong pre-COVID-19 growth
Government investing in the future of local organic produce
New organic ranges continue to spring up as demand rockets
RECOVERY AND OPPORTUNITIES
Organic packaged food looks towards a bright future
Downturn in economy could present challenges and opportunities
COVID-19 opens doors to new opportunities for organic producers
CATEGORY DATA
Table 84 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 86 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 88 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025