Global A2P SMS Market - Size, Share, Trends, and Forecast to 2025

Application to person (A2P) SMS is the terminology used for application to subscriber or subscriber to application short messaging service. The service finds essential applications in different forms of notifications, alerts, promotional messages, polling contests, news, flight alerts, banking updates, and many more. Due to its wide ranged applications it finds applications in almost every industry segments such as financial services, banking, tourism, retail, healthcare, and entertainment.

Mobile subscriber consumer base of over 5 billion across globe will provide substantial growth potential to A2P SMS market

According to GSM Association (GSMA), the global telecom operators have over 5 billion mobile subscribers, encompassing over two third of the global population. SMS is the most conventional and cost-effective means for communication that can be conveniently utilized as a form of media and promotional purposes. Moreover, increasing reliance of consumer on smartphones for various activities that include social networking, shopping and usage of mobile wallets on daily basis is expected to provide high impetus to the overall A2P SMS market over the forecast period.

A2P SMS Market Taxonomy

On the basis of applications, the global A2P SMS market is classified into:

  • Customer relationship management services
  • Pushed Content Services
  • Interactive Services
  • Promotional campaigns
  • Others (Query and search based services)

On the basis of end users, the global A2P SMS market is classified into:

  • Retail
  • BFSI
  • Transportation and transit
  • Utilities
  • Education & Healthcare
  • Others (Media, Gaming and entertainment)

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