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The report presents the current market size, and market forecast, market opportunities, key drivers and restraints, regulatory scenario, industry trend, PESTLE analysis, PORTER’s analysis, new product approvals/launch, promotion and marketing initiatives, pricing analysis, competitive landscape which help businesses in decision making. The analysis data is based on current and historical market trends which help in investment related decisions. Read More

Global A2P SMS Market - Size, Share, Trends, and Forecast to 2027

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Types,Applications,Technology,End-use Industries and Regions Read More

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Report Code : 202415
Industry : Telecom and IT
Published On : Aug 2018
Pages : 245
Publisher : WMR
Format:

Application to person (A2P) SMS is the terminology used for application to subscriber or subscriber to application short messaging service. The service finds essential applications in different forms of notifications, alerts, promotional messages, polling contests, news, flight alerts, banking updates, and many more. Due to its wide ranged applications it finds applications in almost every industry segments such as financial services, banking, tourism, retail, healthcare, and entertainment.

Mobile subscriber consumer base of over 5 billion across globe will provide substantial growth potential to A2P SMS market

According to GSM Association (GSMA), the global telecom operators have over 5 billion mobile subscribers, encompassing over two third of the global population. SMS is the most conventional and cost-effective means for communication that can be conveniently utilized as a form of media and promotional purposes. Moreover, increasing reliance of consumer on smartphones for various activities that include social networking, shopping and usage of mobile wallets on daily basis is expected to provide high impetus to the overall A2P SMS market over the forecast period.

A2P SMS Market Taxonomy

On the basis of applications, the global A2P SMS market is classified into:

Customer relationship management services
Pushed Content Services
Interactive Services
Promotional campaigns
Others (Query and search based services)

On the basis of end users, the global A2P SMS market is classified into:

Retail
BFSI
Transportation and transit
Utilities
Education & Healthcare
Others (Media, Gaming and entertainment)

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This report incorporates the analysis of factors that augments the market growth. Report presents competitive landscape of the global market. This also provides the scope of different segments and applications that can potentially influence the market in the future. The analysis is based on current market trends and historic growth data. It includes detailed market segmentation, regional analysis, and competitive landscape of the industry.

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